EA

Estella Arroyo

Head of Design at George @ Asda (Professional Lead in an MBO)
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Email: ****o@hotmail.co.uk
LinkedIn: Estella Arroyo
Location: Greater Leicester Area
Current employer: George @ Asda
Current title:
Senior Design Manager
Last updated: 02/09/2026 08:34 AM
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About

Estella Arroyo is from Greater Leicester Area. Estella is currently Senior Design Manager at George @ Asda, located in Lutterworth. In Estella's previous role as a Senior Buying Manager - Womenswear at George @ Asda, Estella worked in Lutterworth until Oct 2012. Prior to joining George @ Asda, Estella was a Head of Buying & Design - Per Una at Marks and Spencer and held the position of Head of Buying & Design - Per Una at Cotswold. Prior to that, Estella was a Head of Buying & Design at Per Una, based in Leicestershire/Cotswold from Sep 2003 to Jan 2009. Estella started working as Head of Fast Fashion at George @ Asda in Lutterworth in Dec 2002. From May 1990 to Apr 2002, Estella was Buyer at George @ Asda, based in Lutterworth. Prior to that, Estella was a Buying Manager - Girlswear at George @ Asda, based in Lutterworth from Jan 2000 to Mar 2002.

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Estella Arroyo's current jobs
Company: George @ Asda
Title: Senior Design Manager
Period: Oct 2012 - Present (13 years, 11 months)
Location: Lutterworth

Leading a creative design team - girls clothing and childrens footwear

Estella Arroyo's past jobs
Company: George @ Asda
Title: Senior Buying Manager - Womenswear
Period: Sep 2011 - Oct 2012 (1 year, 1 month)
Location: Lutterworth

Leading a multi product buying team, introduction and delivery of fast fashion collections

Title: Head of Buying & Design - Per Una
Period: Jan 2009 - Mar 2011 (2 years, 2 months)
Location: Cotswold

Leading both the buying and design team to deliver all clothing categories Setting and directing both the stragteic buying strategy and brand identity through proudct development and design. Reporting directly to the Managing Director and Design Director

Company: Per Una
Title: Head of Buying & Design
Period: Sep 2003 - Jan 2009 (5 years, 4 months)
Location: Leicestershire/Cotswold

Creation of a new brand reporting directly to George Davies.

Company: George @ Asda
Title: Head of Fast Fashion
Period: Dec 2002 - Aug 2003 (8 months)
Location: Lutterworth
Company: George @ Asda
Title: Buyer
Period: May 1990 - Apr 2002 (11 years, 11 months)
Location: Lutterworth

Multiple product categories - lingerie and nightwear, swimwear, babywear and children swear

Company: George @ Asda
Title: Buying Manager - Girlswear
Period: Jan 2000 - Mar 2002 (2 years, 2 months)
Location: Lutterworth
Estella Arroyo's education
Charles Keene College
Estella Arroyo's top skills
Microsoft Excel Mood Boards Denim Retail Design Brand Strategy Footwear Design Strategy Fashion Design Wovens Teamwork Knitwear Fashion Merchandising Fashion Buying Sourcing Analytical Skills Trend Analysis Branding & Identity Global Sourcing
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