Etienne Katz
About
Etienne Katz is from Greater New York City Area. Etienne works in the following industries: "Internet", "Publishing", "Marketing & Advertising", "Newspapers", and "Financial Services". Etienne is currently Global Lead at Twitter, located in Greater New York City Area. Etienne also works as Board Member at Financial Communications Society, a job Etienne has held since Jan 2014. Another title Etienne currently holds is Board Member (President 2014-2016) at ANA Business Marketing NYC. In Etienne's previous role as a Senior Vice President Global Sales /Executive Conferences at The Wall Street Journal, Etienne worked in New York, NY until Nov 2017. Prior to joining The Wall Street Journal, Etienne was a VP, Global Sales / Asia, Northeast, New York at The Wall Street Journal and held the position of VP, Global Sales / Asia, Northeast, New York at New York, New York. Prior to that, Etienne was a VP, Global Sales / Northeast, New York, Washington DC at The Wall Street Journal, based in New York, NY from Jan 2010 to Jan 2011. Etienne started working as Global Media Sales Director at The Wall Street Journal in New York, NY in Jan 2008. From Jan 2006 to Jan 2008, Etienne was Global Category Director at The Wall Street Journal, based in New York, NY. Prior to that, Etienne was a Global Integrated Account Executive at The Wall Street Journal, based in New York, NY from Mar 2005 to Jun 2006. Etienne started working as NY Account Manager at Time Inc. / Business 2.0 in New York, NY in Mar 2003.
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Etienne Katz's current jobs
Global Lead driving strategic planning and revenue across Twitter’s largest clients around the world. Focused on leading relationships at the Executive Level with senior clients and agency partners in order to deliver data driven strategies and recommendations that will achieve their advertising and business objectives.
Etienne Katz's past jobs
VP, Global Sales & Executive Conferences, 2013-2015 Lead 60 sales people across Northeast, New York, Southeast and Midwest regions with $260M in revenue. Monetize all platforms across WSJ, Barrons’s, MarketWatch, WSJ Custom Studios, and WSJ Magazine. Running and expanding 35+ event Executive Conference Portfolio including CEO Council and WSJDLive. Manage divisions of Journal Reports, Bannered Edit, and all US based revenues into Europe and Asia. Determined the need for new millennial platforms translating into launch of WSJ on Snapchat and Moneyish.
Takeover and turnaround challenges in Asia leading to 115% + of goal year on year. Built and executed first conferences in Asia with AllthingsDigital and Unleashing Innovation. Continue leading Northeast, New York teams (IBM, Fidelity) Journal Report divisions across WSJ. Identified, recruited and developed the College Sales Track (new 15-20 sales staff/year) for WSJ/Dow Jones ad sales.
Takeover and turnaround challenges across Northeast, New York and Washington DC regions. Led Executive Conference and Journal Report divisions across WSJ. Expanded Conferences from 4x to 10x events earning incremental commitments and tripling revenues.
Developed the need and closed first front page advertising across multiple platforms to ExxonMobil. Designed and launched WSJ Executive Conference business with the debut of ECO:nomics.
Managed all teams running Energy Freight / Delivery, Tax, Law and Accounting business. Closed global program with Chevron, Exxon, FedEx, UPS, PwC, Deloitte, KPMG. WSJ’s 2007 Innovation Campaign of the Year / Chevron’s Will You Join Us. Closed CERAWeek Global Partnership for annual section from 2006 to 2017.
Doubled account assignment revenues in first 12 months. Sold first consecutive jewel box program in Section A to DHL. Broke energy category with wins from Chevron, Exxon, and Shell.