Eugina Jordan

TIP aims to be the leading global community that defines and verifies Open and Disaggregated connectivity solutions based on standards and blueprints, enabling operators to bring these innovations to be deployed in their networks to provide global connectivity. TIP is doing great work in the RAN with Open RAN and across all network areas: from Open optical transport, Open Wi-Fi, and Open core. As the TIP's CMO, I oversee the TIP's overall marketing strategy, from planning, developing, and executing TIP's marketing, product marketing, and advertising initiatives. Initial focus was building the marketing strategy, team, and processes from the ground up in the first six months and executing the first Fyuz event. After building out the foundational marketing programs, my focus was on creating and alignment between technology, membership and sales to execute on marketing campaigns that would become repeatable and predictable from a membership perspective. The next chapter is rebranding the company from the inside out and ground up so we're seen the testing and certification authority that we are. TIP has huge ambition and vision over the next few years, and I'm laser-focused on making sure we succeed in that mission.