Fabio Riccetto Scatigna
About
Fabio Riccetto Scatigna is from São Paulo, Brazil. Fabio Riccetto works in the following industries: "IT Services and IT Consulting". Fabio Riccetto is currently Growth & Product | @Hopper Latam at Hopper, located in São Paulo, Brasil. In Fabio Riccetto's previous role as a Head of Growth Brasil | CRM at Rappi, Fabio Riccetto worked in São Paulo, Brasil until Aug 2022. Prior to joining Rappi, Fabio Riccetto was a Growth Manager Latam at Rappi and held the position of Growth Manager Latam at São Paulo, Brasil. Prior to that, Fabio Riccetto was a Partnerships Lead Brazil at Rappi, based in São Paulo, Brasil from Oct 2019 to Mar 2020. Fabio Riccetto started working as Growth CRM Coordinator Brazil at Rappi in São Paulo in May 2019. From Jan 2019 to Apr 2019, Fabio Riccetto was Growth CRM Analyst Brazil at Rappi, based in São Paulo, São Paulo. Prior to that, Fabio Riccetto was a Growth CRM Intern São Paulo at Rappi, based in São Paulo e Região, Brasil from Sep 2018 to Dec 2018. Fabio Riccetto started working as Strategic Planning Intern at Fox Networks Group in São Paulo in Mar 2018.
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Fabio Riccetto Scatigna's current jobs
Hopper is a $5 bi travel super app with operations in North America, Europe and Asia-Pacific. Now we are building the Latin America operation and team. I'm part of the Growth launching team for Latam in which I work essentially with: -> Product Growth -> Growth Strategies (activate, retain, reactivate) -> Users lifecycle development
Fabio Riccetto Scatigna's past jobs
Rappi became >$5 bi valuation startup, and I got in charge of CRM/Growth Brasil with a 20 persons team. Not focused only in Retention anymore, but also in Activation; Reactivation; Loyalty and our Financial Service (RappiBank). -> Marketing strategies focused on developing users lifecycle -> A;B Tests -> Marketing Investments <> Paybacks -> Data Insights
I went back to work with CRM, in the LATAM Team, with a 9 persons team! -> CRM; Engagement; Retention (defining and maximizing results during Rappi User Journey). -> Experimentation Marketing; A/B tests; Growth Hacking; all communications channels & discounts -> Growth Project Management. -> Growth Operations.
We centralyzed CRM in a LATAM Team, based in Bogotá and I got in charge to develop the Partnerships Area in the Growth Team with a 3 persons team! -> Creation and structuring of the for strategic partnerships; -> Project Management of big deals with Strategic Partnerships. -> Allies Budget Management to generate organic GMV.
The CRM area increased and I started to lead a 3 persons team, in charge of Retention BR! -> Development and execution of the retention users journey;lifecyle -> Development of the first organic and inorganic CRM strategies in Rappi. -> To which users should we send what & paying how much? -> Incrementality; AB Test's; Paybacks
Rappi was an Unicorn! The company was increasing dramatically month over month and I was promoted to analyst. -> Development and execution of the retention users journey;lifecyle -> Development of the firsts organic and inorganic CRM strategies in Rappi. (cross sell; upsell) -> To which users should we send what & paying how much? -> Incrementality;AB Test's
Intern in a really cool Colombian startup, just arriving in BR. At the time, that's what all I knew. -> Development and execution of the retention users journey;lifecyle -> Development of the first organic and inorganic CRM strategies in Rappi. -> To which users should we send what & paying how much? -> Incrementality;AB Test's
• Execution of the Company Strategic Planning; • Planning and deployment of goals (OKR’s - Objectives and Key Results). • Dashboards Execution. • Sectoral analysis of the Entertainment market in Brazil.
Left the Bank in Sep/17 to study and live for 6 months in Bologna, Italy Most important activities: • Sectorial analysis execution of Real State, Power and Sugar and Alcohol markets in Brazil. • Presentations for the Credit area and for the Banking Investment department; • Execution of pipelines and spreadsheets for the Bankers;
Conexão Social it's a social responsibility organization of the Fundação Getúlio Vargas University. • 2 years in one of the 12 Student Organizations. The last year, as the president. • Management of a student entity with 20 members. • Planning and Execution of social projects.