Fabiola Torres
About
Fabiola Torres is from Los Angeles, California, United States. Fabiola is currently Global CMO at GAP at Gap Inc., located in San Francisco Bay Area. In Fabiola's previous role as a SVP, CMO Energy Drinks + Hispanic Business Unit at PepsiCo, Fabiola worked in Los Angeles, California, United States until May 2024. Prior to joining PepsiCo, Fabiola was a SVP, GM & CMO Energy Portfolio at PepsiCo and held the position of SVP, GM & CMO Energy Portfolio at Los Angeles, California, United States. Prior to that, Fabiola was a CMO, SVP Energy PepsiCo at PepsiCo, based in Los Angeles, California, United States from Apr 2020 to Jan 2022. Fabiola started working as Vice President Global Marketing at Apple in Culver City, California in Oct 2018. From Jun 2017 to Oct 2018, Fabiola was VIce President Managing Director at Apple, based in Los Angeles, California. Prior to that, Fabiola was a Head of Global Sneaker Culture at Nike, based in Portland, Oregon Area from Jul 2014 to Mar 2017. Fabiola started working as Sr Director Global Marketing - Nike Retail at Nike in Portland, Oregon Area in Jul 2012.
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Fabiola Torres's current jobs
Fabiola Torres's past jobs
• Responsible of defining Global strategy and Brand direction for Culture of Sneakers. • Lead seasonal creative concepts for key Brand stories on Sport Innovation for Lifestyle and Street Culture. • Develop Brand strategic plans for key markets – FY15 -18. • Responsible of introducing new footwear concepts to key channels and marketplaces. Leading strategy, brand efforts and marketplace mapping. • Orchestration of Sneaker launches Globally by channel driving Brand and Consumer demand in the marketplace.
Senior Brand Director for Nike Retail, in charge of designing and implementing innovative consumer experiences in brick and mortar and online globally. In October 2012, re introduced with an extensive team effort the new nike.com brand - commerce page by focusing on consumer journey and get them closer to the purchase experience. Brick & Mortar retail was the main focus on elevated consumer experiences by over indexing in services, high value consumer proposition and introducing seasonal innovation stories across 7 sport categories.
Responsible of the Brand Strategy for the west territory (11 states)in the US. In charge of implementing and executing brand initiatives in the market place. Ensure brand voice strategy and implementation in 7 sports categories. Drive innovation into the market thru events, retail presentation (Nike and non Nike retail), digital and asset elevation.
Developed Brand Strategy and plan for the country-Ellaborated Brand vision for 3 years. Developed and executed Brand campaigns in the marketplace. From Media, PR, events, digital and Retail. Managed Sports Marketing assets and relations in the Football Soccer and running industry. Ensured all executions were alligned to drive demand in the market and increase brand and market share. Built a high performing team.
Develop and implement the initiatives of the Nike brand across the Latin American and Canada territories. Ensure countries have brand direction and tools to execute according to global and regional brand strategy. Drive continuous product innovation stories into the market place.
*Responsible of orchestrating Cross Category brand executions in the Mexico market. *World Cup lead. Cross functionally (strategy and execution). *Develop Brand plans for Football / 3 year plan for the market. *Orchestrated Integrated Marketing planning and offense