FJ

Fadi Jaber

FMCG Specialist
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Email: ****r@pepsiadrc.ae
LinkedIn: Fadi Jaber
Location: Abu Dhabi Emirate, United Arab Emirates
Current employer:
ABU DHABI REFRESHMENTS CO. LLC
Current title:
General Manager
Last updated: 03/11/2026 05:26 AM
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About

Fadi Jaber is from Abu Dhabi Emirate, United Arab Emirates. Fadi is currently General Manager at ABU DHABI REFRESHMENTS CO. LLC, located in Abu Dhabi Emirate, United Arab Emirates. In Fadi's previous role as a General Manager- Sales at Halwani Brothers, Fadi worked in Jeddah, Makkah, Saudi Arabia until Sep 2024. Prior to joining Halwani Brothers, Fadi was a Chief Executive Officer at Pure Beverages Industry Company ( PBIC ) and held the position of Chief Executive Officer at Saudi Arabia. Prior to that, Fadi was a Vice President Sales & Marketing at MenaBev, based in Saudi Arabia from Jan 2019 to Feb 2022. Fadi started working as Sales Development Head-GCC & Levant at PepsiCo in Saudi Arabia in Jan 2018. From May 2015 to May 2018, Fadi was Business Development Manager KSA & UAE at PepsiCo. Prior to that, Fadi was a Business Development Manager Iraq & Levant Countries at PepsiCo, based in Saudi Arabia from Nov 2013 to Apr 2015. Fadi started working as Regional Sales Manager at PepsiCo in Saudi Arabia in Oct 2010.

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Fadi Jaber's current jobs
Company: ABU DHABI REFRESHMENTS CO. LLC
Title: General Manager
Period: Sep 2024 - Present (2 years, 2 months)
Location: Abu Dhabi Emirate, United Arab Emirates
Fadi Jaber's past jobs
Company: Halwani Brothers
Title: General Manager- Sales
Period: Jun 2023 - Sep 2024 (1 year, 3 months)
Location: Jeddah, Makkah, Saudi Arabia
Company: Pure Beverages Industry Company ( PBIC )
Title: Chief Executive Officer
Period: Feb 2022 - Mar 2023 (1 year, 1 month)
Location: Saudi Arabia

𝘗𝘶𝘳𝘦 𝘉𝘦𝘷𝘦𝘳𝘢𝘨𝘦𝘴 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘊𝘰𝘮𝘱𝘢𝘯𝘺 (𝘗𝘉𝘐𝘊) 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘦𝘨𝘪𝘰𝘯’𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘣𝘰𝘵𝘵𝘭𝘦𝘥 𝘸𝘢𝘵𝘦𝘳 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴. 𝘸𝘸𝘸.𝘱𝘶𝘳𝘦𝘣𝘦𝘷𝘦𝘳𝘢𝘨𝘦𝘴.𝘤𝘰𝘮 🔹 Overall responsibility and stewardship of a large scale business and complex diverse team while consistently delivering high quality standards and ensuring line efficiency. 🔹 Developing yearly marketing calendar with focus on implementation of marketing and advertisement campaigns based on analysis of sales forecast, company’s brand strategy, consumer trends and competitive landscape. 🔹 Executing a forward-thinking approach to formulate HR vision, deciding strategic HR direction and instigating change processes to ensure team’s performance aligns with company’s values and business targets. 🔹 Initiating implementation of smart KPI objectives and score card by function that ensured performance is on track; conducting monthly review of P&L with board members to finalize target-driven action plans.

Company: MenaBev
Title: Vice President Sales & Marketing
Period: Jan 2019 - Feb 2022 (3 years, 1 month)
Location: Saudi Arabia

𝘔𝘦𝘯𝘢𝘉𝘦𝘷 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘧𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦 𝘣𝘰𝘵𝘵𝘭𝘦𝘳𝘴 𝘧𝘰𝘳 𝘗𝘦𝘱𝘴𝘪𝘊𝘰 𝘢𝘯𝘥 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵 𝘭𝘦𝘢𝘥𝘦𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘣𝘦𝘷𝘦𝘳𝘢𝘨𝘦𝘴 𝘴𝘱𝘢𝘤𝘦. 𝘸𝘸𝘸.𝘮𝘦𝘯𝘢𝘣𝘦𝘷.𝘤𝘰𝘮 🔹 Successfully led the sales, marketing and commercial operations teams while developing and executing effective revenue management strategies, sales transformation and route to market initiatives, capability enhancement projects, trade marketing plans and channel management.

Company: PepsiCo
Title: Sales Development Head-GCC & Levant
Period: Jan 2018 - Dec 2018 (11 months)
Location: Saudi Arabia

𝘗𝘦𝘱𝘴𝘪𝘊𝘰 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥'𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘦𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘣𝘦𝘷𝘦𝘳𝘢𝘨𝘦𝘴, 𝘴𝘯𝘢𝘤𝘬𝘪𝘯𝘨. 𝘸𝘸𝘸.𝘱𝘦𝘱𝘴𝘪𝘤𝘰.𝘤𝘰𝘮 🔹 Led business unit’s revenue management agenda and country-wide annual operating plan. 🔹 Provided strategic direction to critical revenue cycle initiatives and goals while overseeing cross-functional teams for budgeting, forecasting and strategic planning. 🔹 Spearheaded consumer-centric innovation strategies to drive topline along with improving operational efficiencies and achieving reduction in costs without sacrificing quality. 🔹 Strategically designed and delivered promotional strategy that supported long-term success of the company by maximizing profitability and market share through optimization of trade spend, accurate demand planning and product portfolio management.

Company: PepsiCo
Title: Business Development Manager KSA & UAE
Period: May 2015 - May 2018 (3 years)
Company: PepsiCo
Title: Business Development Manager Iraq & Levant Countries
Period: Nov 2013 - Apr 2015 (1 year, 5 months)
Location: Saudi Arabia
Company: PepsiCo
Title: Regional Sales Manager
Period: Oct 2010 - Oct 2013 (3 years)
Location: Saudi Arabia
Fadi Jaber's education
Jami'at Al-Zaytoonah Alordunia Al-Khassa
Bachelor's degree
1997 - 2001
Fadi Jaber's top skills
Stakeholder Management Strategy Customer Marketing Team Management Business Management Sales Processes Contract Negotiation Digital Transformation Digital Strategy Trade Marketing Account Portfolio Management New Business Development Analytical Skills Executive Management Direct Sales Consumer Products International Sales Business Strategy Retail Fast-Moving Consumer Goods (FMCG)
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There are 81 other "Fadi Jaber". You can find all of them in FinalScout.
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