Fernando Suarez Lopez

Recruited to achieve revenue targets through the development of new deals in the northeast region (includes Alicante); leader Contract Negotiations with Big Hospital Groups; direct and coordinate the improvement & execution of plans to achieve strategy objectives; and explore new business possibilities.

As Sales Account Manager I was responsible for selling Masimo’s Acute Care product portfolio and developing strategic relationships with a variety of clinical leaders in targeted hospitals in Catalonia, Aragon and Balearic Islands Region. In this position I was a proactive member of the sales team that facilitated securing new business and growing existing business in my assigned territory. Some of my Duties & Responsibilities were: •Utilize Masimo’s established sales process to convert competitive accounts to Masimo technology; •Utilize CRM to track all opportunities and update on a weekly basis; •Conduct demonstrations (side by side) and evaluations (using ADC) for Masimo technologies; •Conduct and assist clinical specialists with Physical Inventories as part of the sales process; •Conduct Presentations that discuss Masimo’s value proposition; •Drive capital products sales in my assigned Masimo territory for Pulse CO-Oximetry, Rainbow and Patient Safety Net. •Achieve Masimo Sensor agreements for both new conversions and renewing existing accounts; -2011- Awarded as Best EMEA's Sales Area Manager. Sales growth for 0 $ to almost 900 K$

Account Manager responsible to sell solutions (i.e. Gas + Application + Services) to a key large Hospitals in Barcelona and North Catalonia Region. Primary responsibilities included maintaining existing customer base, develops sales and profitability within the sector, while achieving customer satisfaction objectives. It involved to execute Air Liquide Sales process activities and leverage the customer relationship management tools. Later, I became the additional Resposablility for Terapeutic Gases In Catalonia, Aragon and Andorra Area.

Both Sales Account Manager and Application Specialist of Critical Care being responsible of Hospitals in Cataluña (ICS) and Valencia. Experience in breathing, intravenous, laparoscopics and water filtres.

Engineer in charge of both sales and technical assistance in normal and tangential filtration systems in pharmaceutical laboratories and in food and beverage companies. Scale up assays. Additional experience in provision of expenses for Microbiology and Quality Control. Responsible for the north of Buenos Aires and central and northern provinces.