Fiamma Zarife
About
Fiamma works in the following industries: "Telecommunications", "Internet", "Marketing & Advertising", "Information Technology & Services", "Consumer Electronics", and "Retail". Fiamma is currently Board Member at Americanas S.A.. Fiamma also works as Board Member at Bemobi, a job Fiamma has held since Jan 2021. Another title Fiamma currently holds is Board Member at Valid. In Fiamma's previous role as a Director of Agency Development at Twitter at Twitter, Fiamma worked in São Paulo Area, Brazil until Dec 2016. Prior to joining Twitter, Fiamma was a VP, Business Development & Account Management at RIOT and held the position of VP, Business Development & Account Management at São Paulo Area, Brazil. Prior to that, Fiamma was a VP - Media Solution Center Latin America at Samsung Electronics, based in São Paulo Area, Brazil from Jan 2013 to Jan 2014. Fiamma started working as VAS & Roaming Director at Claro in São Paulo Area, Brazil in Mar 2008. From Jul 2001 to Mar 2008, Fiamma was Data Services Manager at Oi S.A, based in São Paulo Area, Brazil. Prior to that, Fiamma was a Product Manager at Telecom Italia, based in São Paulo Area, Brazil from Jan 2001 to Jul 2001. Fiamma started working as Product Manager at ATL in São Paulo Area, Brazil in Jul 1999.
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Fiamma Zarife's current jobs
Fiamma Zarife's past jobs
Key Responsibilities: . Develop and lead Twitter’s strategy within agencies working as a consultant to guide and support their initiatives on the platform. . Develop key agencies by having a deep understanding of their KPIs and drive the commercial strategy to optimize revenue. . Develop both the long term vision, strategy and OKR for the agency team based on knowledge of the market, product and competition. . Proactively identify and advise sales and product management regarding market opportunities, sales positioning, use of resources and strategic planning. . Actively coach, develop and lead their team and act as a sales leader for the broader team.
Actively participated in RIOT’s reorganization. Responsible for developing and executing RIOT's business plan strategy to capture the full market opportunity. In charge for implementing and managing the digital marketing strategy for more than 15 clients in different business segments (Johnson & Johnson, Renault, Gol, Vigor, Diageo, Akzo Nobel, Spotify, Pepsico, Porto Seguro, among others), ensuring the alignment with their business goals and the best return on investment. Responsible for new business prospecting and its alignment with RIOT's positioning in the communication market. Providing leadership, inspiration and motivation to a team of 20 people, including setting clear and prioritized goals.
• Development of Samsung´s Content & Services strategy for Latin America and MSCLA´s vision in cooperation with HQ and local subsidiaries • Development of Samsung´s C&S partnerships/alliances with leading content providers in the region that differentiate Samsung´s products and/or grow new revenue sources • Development and execution of Samsung´s C&S roadmap through close cooperation with key business divisions (Mobile, Notebook, TV) • Development of C&S marketing campaigns to enhance the awareness of Samsung´s services and increase customer satisfaction • Management of MSCLA´s financial and budget activities to fund operations, maximizing investments and increasing efficiency • Management of MSCLA´s business results • Being Samsung´s spokesperson for content & service in Latin America • Providing leadership, inspiration and motivation to a growing team, including setting clear and prioritized goals
• Development and management of the VAS and Roaming strategy in Claro Brazil • Guarantee of America Móvil’s roadmap and policies execution, performing adaptations to meet commercial, technical and regulatory local market needs • Turning profitable the existing service portfolio and creating new revenue sources for the provider • Identification and evaluation of opportunities in the Content, Broadband, SMS and Roaming areas, ensuring partnerships that increase the company’s profitability • Prioritizing investments in IT, Engineering and Communications for the development of VAS and Roaming projects • Development of products and services converging with the other companies of the Group: Net e Embratel • Spokesperson to the press on VAS and Roaming matters
• Definition of the content strategy of the Telemar Group and its development in different distribution channels: mobile telephones, Internet, radio (Oi FM) and TV – aiming at the improvement of the company’s profitability and new business opportunities • Negotiation with content providers in topics such as Music, Videos, Games and News. • Financial feasibility analysis of content projects and definition of pricing strategies • Definition of the entire marketing strategy for the launch of new products in the market. • Prioritizing investments in Communications, ensuring the allocation in services with higher profitability to the Group • Spokesperson to the press on VAS and Roaming matters
• Development of value-added services for TIM in Latin America • Identification of new business opportunities • Financial feasibility analysis of new services • Results Management
• Development of the company’s messaging services for the retail and corporate markets. • Development of the company’s Internet strategy, managing the following websites: Institucional, Loja Virtual (Virtual Store) and ATL Express • Development of promotional campaigns, research, purchase incentive and customer loyalty campaigns • Development of the ATL Virtual Store • Management of online media actions