François Duranton
About
François Duranton is from Greater Lille Metropolitan Area. François is currently Membre du conseil d'administration at Chronodrive. François also works as Associé at Time for the Planet, a job François has held since Aug 2021. Another title François currently holds is CEO & co-founder at ZeTrace. In François's previous role as a Managing Partner at Expertime Consulting, François worked in Lille Area, France until Jan 2018. Prior to joining Expertime Consulting, François was a Visiting Lecturer - Connected Commerce Solutions at ICC - Institut du Commerce Connecté and held the position of Visiting Lecturer - Connected Commerce Solutions at Lille Area, France. Prior to that, François was a E-Business Director + head of Lille office at EXPERTIME, based in Lille, France from Sep 2011 to Sep 2013. François started working as Head of Marketing & e-Commerce at Stella McCartney Kids in Apr 2010. From Sep 2008 to May 2010, François was Head of Marketing+Web Projects at Redcats Specialized Brands. Prior to that, François was a International Internet Project Manager - SEO at Redcats Group from Oct 2004 to Aug 2008. François started working as Business Manager & Consultant at Servantès SA in Apr 2002.
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François Duranton's current jobs
J'aide les dirigeants des entreprises de distribution B2B et B2C à rendre leur commerce pérenne, à travers la digitalisation de leurs outils et pratiques, l'adoption de nouveaux modèles commerciaux (se lancer en B2B, en D2C, en B2B2X, à l'international, en partenariats stratégiques, en marketplace...), et de plus en plus en adoptant des modèles économiques soutenables (circularité, économie de la fonctionnalité et de la coopération, substitution des services aux produits, location, réparation, réemploi...). Une entreprise robuste et durable est une entreprise composable, agile, qui travaille en coopération avec ses écosystèmes, se fixe des limites, et répartit la valeur de façon juste.
François Duranton's past jobs
In charge of 2 activities within Expertime Group: - Expertime Consulting: Business consulting on Marketplaces, Conversion, E-commerce projects, Webmarketing, CRM - QuatrePointZero: Digital Agency expert in UX Design and communication
In addition to my consultancy activities with Expertime, I have set up a 2-day training for e-commerce pros, to deal with "Connected Commerce Information Technologies". This training evaluates and compares most e-commerce platforms available: Oracle ATG, IBM Websphere, Intershop, Demandware, Hybris, Magento... Focus also on e-merchandising solutions such as Oracle Endeca, Fredhopper, Sparkow, and Marketplace middlewares such as Mirakl or Izberg. More about this training here (in French): http://www.institut-commerce-connecte.com/systeme-information-commerce-connecte/
I am in charge of Expertime e-Business offering. Expertime is a 10M€ turnover leader in e-commerce and collaborative solutions. Focus on Expertime e-commerce offering : • Connected commerce strategists : Digital strategy, Audit, Vendor selection (e-commerce platforms, marketplaces platforms...), Project direction • Webmarketing : rev share Traffic management, CRM optimization and management, Marketplaces • Design & Ergonomics • Development & Maintenance Expertime is based in Paris, Nantes and Lille, an office I opened in Sept. 2011. Expertime Group in 2012 : 110 people, 10M€ in sales
Launch a new brand as a joint venture between Stella McCartney (Gucci Group) and Redcats. I handled: - the set up + rollout: 4 sites in 5 languages and 3 currencies in 6 months, with worldwide delivery - the marketing operations: planning, execution management, traffic management, e-merchandising, budget... -> team of 3 people
In charge of 3 main missions: - Guarantee the success of Redcats (Vertbaudet, Cyrillus, Somewhere, Daxon) web and marketing platforms evolutions: I initiated and led a major revamping of the web platform (middle office + front office), now used by 20+ sites and generating € several hundreds of millions of sales (technologies : .Net, Endeca, Omniture) - Help Redcats Specialized Brands (Vertbaudet, Cyrillus, Somewhere, Daxon) shift from a catalog home shopping culture to a multichannel market approach - Expand the web culture: Net Intelligence, Metrics and Testings, Merchandizing, SEO -> Team of 4 people
New international web ventures development : market studies, business plan, detailed specifications, partners selection, project management. Creation of http://www.planet.vertbaudet.com: a leading community portal for moms to be and parents (focus groups, specifications, project management, rollout) SEO expertize: coordination of actions to rank always better in Google... I am a counterpart to internal end-users and IT people in order to facilitate needs expression, validation, and project success.
Create the business consulting offering. Drive digital solutions sales.
Evangelize with European Telcos and Internet Service Providers to adopt our Unified Address Book solution. Help the product development team adapt the roadmap to stick with market expectations.