Fredrik Aaro

At Spark Reply's Munich Studio, I work as a Senior Design Consultant leading international design research, innovation projects, and designing experiences for a diverse range of clients.

- Project Lead on researching new digital behavior in China: I collaborated with three agencies on setting up ethnographic research, and I traveled to Shanghai to join the team on-site for field research. I later made the rounds internally at BMW, presenting and workshopping the result. - Core member of our bi-annual trendspotting program where I was specifically responsible for translating the outcome into insights and opportunities for mobility. - Design Researcher, traveling for immersive research for a number of "Future of X"-projects. - IOF (See my job at BMW Design Strategy). - Art Direction: I helped develop themes and visual direction for a global event, and materials connected to this. - As a Researcher, I ran educational projects on topics like Esports to inform our design and marketing departments.

- Designer for IOF (Interior Of the Future), a board initiative for developing future mobility visions. I defined and visualized user journeys, workshopped them with stakeholders, created storytelling/communication material, and made sure our output made sense and was coherent. I also co-planned and performed a tech-scouting trip that saw the team around the world meeting with exciting innovators. - As a Car Designer for interiors and details in two different "guiding star" projects. Both were small multidisciplinary teams with tight deadlines. - As a Service Designer helping to set up a Service Design program in-house.

My master thesis at BMW Group Design was a design fiction project. It told the story of how the relationship between the autonomous sports car and its user can look like in a future where people aren't allowed to drive anymore.

During my internship at BMW Group Design - Design Context, I got to work as a member of the team on day to day topics, like planning immersions for a long research trip. I also did my own internship project "The 30 Minute Owner", an interior design project on brand diversification in the future mobility sharing world.

For Design Västerbotten, I was working on two projects: A new communication tool for the hotel U&me, and map/information design for the Tourism Office of Umeå.

I had an extremely valuable summer working as an innovation consultant. I and a teammate were working at a forestry company where we observed their construction department to see how we could enhance the level of innovation in their project workflow. The project was a success and ended in us carefully planning and facilitating a weekend-long workshop where the engineers in the construction team got to co-create their own ideas for a future workflow.

Atlas Copco was a great first experience trying out the work-life as an industrial designer. I got to do daily work as a member of the ID-team, and I had a personal project: a mobile drill for open pit blasting.

Working as a small and flexible agency with established clients on web campaigns, logotypes, magazine art direction and banner ad layout.