Gabi Knight

As the GM, Director of Product Management & Marketing of Amazon's first-ever cloud gaming service: Amazon Luna, I am responsible for the hardware and software product vision & roadmap, client and developer experience, design & UX, growth, demand generation, revenue, marketing, brand and advertising, pricing, long-range forecasting, portfolio planning, and research & insights for our business units across the globe. I lead a team of product managers, UX designers, marketers, analysts, sales leads, and brand developers. I partner closely with engineering, developer relations, PR, and finance. Responsibilities include: Hardware & software product vision & roadmap Client experience across Fire TV, iOS, Android, PC/Mac, Browsers UX Design P&L management Go to market Marketing messaging and positioning Customer engagement & retention Subscription and loyalty marketing Brand and advertising strategy Business measurement & insights Propensity targeting strategy Monetization and pricing strategy Demand generation online and offline Marketing and sales operations Product marketing Long-range planning Career coaching and development of mid-level and senior-director level team members Cross-company recruiting and skill development

Oversaw P&L management, long-range planning, go-to-market, subscription engagement/loyalty, and sales strategy for Amazon Devices, including Echo Look, Amazon Cloud Cam, Key by Amazon. Led business integration for $1B+ acquisition of Ring. Developed and executed first-ever large-scale sponsorship campaign for Echo at New York Fashion Week, cost improvement $40MM co-marketing deal with Intel + Alexa, achieved the best-selling security camera deal in Amazon history in 2018, and grew sales for the security segment by 87% YoY.

Managed EU Amazon device accessories categories across UK, Germany, Italy, France, and Spain. Responsible for all functions of the business, including P&L management, new product development, vendor management, in-stock management, content management, third-party merchant management, and product management.

Oversaw merchandising, product management, pricing, business intelligence, and demand generation for Kindle Books in UK, Germany, France, Italy, Spain, Australia, and India, valued at $1B+. I increased deal program participation from 7.5% to 15% within 1 year and identified $36M margin opportunity across pricing, merchandising, and marketing. Launched first-ever digital only sites devoted to Kindle Book sales in Australia and India. Launched new Kindle book subscription service, Kindle Unlimited in UK and EU.

Launched and oversaw marketing and merchandising for Amazon MP3 web store and mobile app--the first DRM-free digital music store that evolved into Amazon Music. Responsible for editorial direction, merchandising strategy, and customer acquisition for web and mobile client. Led the GTM strategy for the MP3 store launch, grew customers from 0 to 2MM within 1 year, and developed a variable pricing model for digital music – first in the industry.

Managed online site merchandising for Amazon's Software and Small Business Store. Copyedited, proofread, and corrected code featured on Amazon.com pages and stores.

Edited, proofread, and formatted press releases for transmission on AP and Reuters affiliate wire and satellite feeds, including online databases like Yahoo! Finance. Counseled clients on targeted distributions for their news according to content, focus and appropriate region. Promoted from Assistant Editor to Editor within eight months.

Managed a calendar of long-term projects. Proofread and copyedited text, maps, and marketing copy. Developed book ideas.

Proofread text and maps, applied knowledge of house style. Fact checked and completed book research. Contracted, scheduled, and copyedited content written by freelancers.