Gary James Merrett

www.disrptive.com DISRPTIVE develops and implements successful digital growth strategies. Our approach is strongly data-driven: we create full transparency of all KPIs, allowing our clients to see exactly which sales and marketing activities are driving profit and revenue. We identify the key growth levers, we scale up sales and bring down costs. We build both knowledge and technical assets within our clients‘ organization to secure long term growth. Our results are based on 20 years of cumulative C-Level start-up experience, with a focus on data-driven marketing. Our team members have founded, grown and sold companies across Europe, Asia and Africa. Past clients include start-ups such as Pippa&Jean (Frankfurt), fromAtoB (Berlin), Yoco (South Africa) and Flexmedics (Switzerland). Selected project: PIPPA&JEAN, Frankfurt-based jewellery company. 6-month project. Established growth KPI transparency, tested and optimized online and mobile marketing channels, developed TV ad impact analytics solution, set up end-to-end marketing-to-revenue attribution system and lifetime value prediction, trained marketing staff, cut cost per customer 90%, increased volume 800%. PIPPA&JEAN is backed by Vorwerk, Holtzbrinck Ventures and Pro7/Sat1.