Gaurav Prabhu

Spearheading the evolution of Jio’s AdTech ecosystem by orchestrating seamless platform integration, business operations and revenue innovation across all digital advertising products. Enabling platform monetisation of JioAds, Jio Business Messaging & JPL’s new Agentic AI media initiatives to unlock new growth frontiers through scalable supply, demand & product partnerships combined with intelligent commercial frameworks. Drive the market expansion of Jio’s AdTech solutions, spanning JioAds Platform, Jio Business Messaging (RCS), JioAds DSP, Quantm Measurement & Tracking platform, Instreamo SSAI & CSAI solution and Agentic AI innovations. Forge impactful collaborations to maximize eCommerce advertising across flagship Reliance Retail digital properties delivering differentiated ad experiences across Search, PLA, PLP, and non-endemic ad formats. Lead the integration of third-party publishers and SSPs via VAST, oRTB, and SDK, continuously broadening audience universe and performance potential. Partner closely with senior leadership and cross-functional teams to shape AdTech vision, drive strategic alliances, and champion new media initiatives—always with a relentless focus on profitability, innovation, and market leadership. Delivering a consistent 20% year-over-year growth for JPL AdTech platforms, capturing a greater share of the digital advertising landscape through innovation anchored by robust data and audience cohort strategies.

Vuclip, a PCCW Media Company is a leading video-on-demand service provider across the globe with presence in more than 22 countries. Vuclip is born from innovative technology and is making its journey to become the most admired and innovative MediaTech Company. Led performance marketing for Vuclip products across Asia Pacific region. Accelerated user acquisition for Video and Gaming MVAS products and influenced the engagement strategy of VIU OTT by negotiating deals with performance networks, Ad Exchanges, Affiliate Marketers and 3rd Party Attribution platforms. Obtained best pricing and terms for all media purchases to maintain a positive contribution margin and streamlined internal finance processes for cost optimisation. Negotiated an incremental 10% margin with partners while maintaining the quality of inventory and acquisitions. Automated all business operations and standardised revenue reporting format alongside projecting net revenue forecast. Trained & managed a marketing team of 10 executives across regions.

At Vserv, a Smart Data-led Mobile Marketing Platform with operations across India and Southeast Asia, led the transformation of regional sales and global business alignment. Spearheaded platform sales for India and Rest of the World, unifying all global business segments including Brand, Performance, mVAS, and Inside Sales under a single, high-performing structure. Built and guided regional teams across Indonesia, India, Thailand, and Vietnam, driving strategic focus on revenue growth and profitability. Implemented dynamic pricing frameworks that enhanced business margins and ensured sustainable annual revenue growth across multiple product platforms. Led a bottom-line–led approach to media and mobile entertainment trading by aligning demand-supply dynamics with market trends, establishing positive margin practices across partner agencies to secure consistent fiscal performance. Restructured the sales organization to accelerate regional revenue from India, Israel, and Southeast Asia with full accountability for field sales, inside sales, capability development, and customer engagement. Maintained financial discipline by optimizing DSO targets and sustaining a healthy collection pipeline of 45–60 days.

Networkplay, A Premium Publisher Network acquired by G+J Bertelsmann and subsequently merged into SVG Media. Led premium network platform across desktop, DTH and Mobile mediums in the western region of India and successfully utilised Networkplay's exclusive partnerships with MakeMytrip.com, Yatra.com, Bookmyshow.com, Airtel Digital TV ads and SMS/IVR solutions. Collaborated with brands & agencies to jointly create value propositions for advertiser and generate revenue for Networkplay platforms. Analysed competitor products and services, while providing customized solutions to advertisers in the most optimised and cost effective method. Systematically positioned Networkplay as a leader in the transparent network platform domain and delivered revenue across premium digital and new media properties.

- Worked with afaqs!, a leading B2B portal in advertising, media, and marketing, focusing on business development and strategic growth. - Drove initiatives across digital platforms, the print publication (The Brand Reporter, now afaqs! Reporter), and industry-focused events. - Built and nurtured long-term partnerships with media houses and agencies to enable sustainable revenue growth and brand visibility. - Contributed to the design and execution of business strategies aimed at expanding reach and strengthening market presence. - Led brand acquisition and sponsorship efforts for key B2B events such as Buzziest Brands and the Agency Media Cricket League, with a focus on Western India.