Generoso B Secreto CPA

Manage the company finances and is responsible for financial reporting, including assessment of financial risks and opportunities and set up and tract of financial goals, objectives and budget to achieve full financial control and sustainable growth.

The role covers planning and managing logistics, warehouses (bagged and bulk sugar inventory, molasses inventory and material controls), transportation (customers' and traders' withdrawal of stocks) and customer/traders services.

The role covers category financial analysis, competitive intelligence, capital investment, product cost analysis, strategic finance and corporate forecasting. The CFM reports directly to the CFO and administratively reporting to a Business Unit General Manager.

To render advice, guidance and information on financial matters concerning VMC and its subsidiaries, as well as any VMC projects or endeavors and reports directly to the Vice Chairman and Managing Director.

Manages the Accounting Department and reports directly to the Chief Finance Officer. In over 5 months with the role, exposure were prioritized to year-end closing of a manufacturing company, as well as preparation of reportorial requirements with BIR and SEC/PSE. The department is with a head count of 11, covering the 3 sections namely General Accounting (Record to Report), Cash Accounting (Procure to Pay) and Cost Accounting (Order to Cash). The Company is coming off from a 15-year Rehabilitation Plan with ancillary operations to ethanol production and expanding to power generations.

The Finance & Administration (FAM) is a new and expanded role under Coca-Cola FEMSA Philippines with Coca-Cola FEMSA (Mexico) as the controlling owner. The role remained as the Visayas Commercial Unit’s (used to be referred as a Region under Coca-Cola Atlanta) Chief Finance Officer (CFO) with Procurement and Legal Departments reporting to me on top of Finance, as the organization was on a transition period from Coca-Cola Atlanta to Coca-Cola FEMSA of Mexico. The FAM reports directly to Commercial Unit Director (CUD) to cover the functions of Settlement & Cash Control, Budget Administration, Purchasing, Collecting and Legal. On a later date, Procurement and Legal ultimately reported to their functional line under Head Offices. The area of coverage for Visayas Commercial Unit is the 4 Commercial Regions namely Cebu (Cebu & Masbate Islands), Negros (Negros and Tagbillaran Islands), Panay (Panay and Guimaras Islands) and Leyte (Leyte and Samar Islands). Tentative manning complement is maintained at 130+. The 4 Plant Finance Managers (PFM) have a dual reporting relationship with the FAM and shall directly reports to the Region Managers. The Region Cost & Performance Manager (RCPM) -Visayas and Control & Compliance Team Lead (CCTL) - VisMin continued as direct reports with Region Commercial Finance Manager (RCFM) – Visayas as administrative reporting to the FAM. By December 1, 2014, all Finance Managers reporting to FAM were converted to Executives as part of the Company reorganizational initiatives with only the Budget and Information, Credit and Control and Balance Sheet Executive/Coordinators reporting directly to the FAM. The position of FAM Visayas Commercial Unit was included as redundated roles by June 16, 2014 brought by Management recent consolidation and reorganization initiatives.

The Region Finance Manager (RFM) is with a dual reporting relationship to the Visayas Region Director (RD) and directly reporting to the Chief Finance Officer (CFO), is the key Region financial operations expert. As the Region CFO, the RFM is accountable for the fairness presentation of financial statements of the Region (P&L, B/S., etc) and the integrity and operational efficiency of all internal business systems with an emphasis on ensuring financial stability and compliance. The RFM serves as the strategic business partner of the RD in growing the region’s business, collaborating on the development and formulation of strategic/tactical business plans and long term capital investments. The area of coverage of Visayas Region covers 5 bottling plants (Cebu, Bacolod, Iloilo, Tacloban and Tagbilaran) and 2 water plants (Cebu Wilkin’s and Viva Kanla-on) with a manning complement of 130+.

The Plant Finance Manager (PFM) translates the region financial strategy into implementable action plans for the plant. Monitors and reviews the financial statements and provides analysis and recommendations through the monitoring and analysis of key indicators per plant and provides recommendations that will help plants identify opportunities to drive growth and increase profitability. Evaluates and manages the implementation of financial controls for the plants, evaluates programs and initiatives aimed at the achievement of the Key Performance Indicators (KPIs), and manages compliance of the plants to compliance standards The area of coverage of Bacolod Plant is 1 bottling plant (Bacolod) and 1 water plant (Viva Kanla-on) with a manning complement of 30+.

The Area Finance Manager (AFM) is directly reporting to the Finance Operations Manager (FOM) and is the key Area financial operations expert. As the Area CFO, the AFM is accountable for the fairness presentation of financial statements of the Area (P&L, B/S., etc) and the integrity and operational efficiency of all internal business systems with an emphasis on ensuring financial stability and compliance. The area coverage of West Visayas Area is the 2 CCBPI bottling plants of Panay (Iloilo Plant) and Negros (Bacolod Plant) provinces, including a Viva water plant in Bago City, Negros Occidental and with manning complement of 60+.

The Territory Finance Head (TFH) is accountable for Credit and Control & Route Settlement management in compliance to accounting standards and statutory requirements under BASIS environment and reports directly to Area Finance Manager. The TFH is also responsible in ensuring the timeliness, accuracy and reliability of sales information, managing all aspects of settlement controls, including actual revenue recognition, investigation of problems, directing sound financial recommendations, and providing ad hoc business supports and analyses related to settlement. The area of coverage is Negros Occidental territory with manning complement of 10+.

The Special Assignment at Head Office (CCBPI then a subsidiary of San Miguel Corporation) covers the National Finance Organization should Cosmos Bottling Company (CBC) and Philippine Beverage, Inc. (PhilBev) Finance team is integrated to Coca-Cola Bottlers, Inc (CCBPI) Finance (dubbed as “Project Solo”). Also covered is to design the concept of a National Dealer (dubbed as “Project CSI”) and help in the reconciliation of consolidated Financial Statements for filing to BIR for taxable year of 2004. Full integration of one Finance Team to cover CCBPI, CBC and PhilBev business was realized in 2007. The undersigned directly reports to the Finance Operations Manager (FOM) on the duration of the Special Assignment.

The Territory Finance Head (TFH) is accountable for Credit and Control & Route Settlement management in compliance to accounting standards and statutory requirements under BASIS environment and reports directly to Area Finance Manager. The TFH is also responsible in ensuring the timeliness, accuracy and reliability of sales information, managing all aspects of settlement controls, including actual revenue recognition, investigation of problems, directing sound financial recommendations, and providing ad hoc business supports and analyses related to settlement. The area of coverage is Panay territory with manning complement of 15+.

The Plant Finance Head (PFH) is the same as that of Plant Accountant with the major changes as the role being reclassified from a supervisor to a head position. The area of coverage remains the same and with the redundancy of PFO position, now reports directly to the Area Finance Manager.

The Plant Accountant (PA) maintains the Plant’s book of accounts and manages the proper application of Accounting Standards and Company Policies. The PA performs controllership responsibilities which include planning, reporting and review of financial analysis, including compliance to all tax requirements both local and national. In 1999, operating system shifted from CAGL to SAP, with the undersigned taking the SAP’s Plant Accountant role, which is a Finance Super User. The area of coverage is Negros Island with manning complement of 25+ and reports directly to the Plant Finance Officer.

The Financial Controller (FC) leads the Finance function, manages financial transactions, provides key management information, produces annual budget package & statutory Financial Statements and drafts financial & anti-fraud policies & procedures. Functions covered by FC are Accounting, Cost Control & Storeroom, Revenue Control & Settlement and Purchasing. The manning complement is 40+, with dual reporting relationship with the President and General Manager, however directly reports to the Board of Director’s Treasurer. On the last Quarter of 1996, acts as Corporate Secretary of Luxur Realty Corporation, owner and operator of Bacolod Convention Plaza Hotel.

The Chief Accountant manages the Accounting Department and reports directly to the Financial Controller. Developed the manual for policies and procedures and started the annual budget preparations. Streamlined manning and roles brought by constant organizational changes due to unfavorable business condition and environment. Manning complement for Accounting is 20+. Total manning complement of Hotel operations in 1991 was 300+ and was 100+ by the end of 1996.

The Junior Audit Staff (JAS) reports to the Senior Auditor and is responsible for the audit examination of the clients’ accounts at varying complexity. Work ranges from the initial checks of records of expenditures and revenue, the supervision of subordinate staff and the preparation of work programs and schedules. Work is reviewed by a superior officer through reports, discussions and investigations for efficiency and adherence to such procedures, regulations and objectives. CJVC was then ranked No. 2 auditing firm in the Philippines during this time and is in association with Coopers and Lybrand (International). Clients handled were varied to include sugar centrals and agricultural business, prawn farming, private educational institutions, water districts, cooperatives, planters’ association, non-profit organizations and trading & manufacturing companies. With Export Consultancy Contract with previous employer, Negros Fiber Cooperative, Inc from May, 1988 to July, 1988 to ensure continuity of export business and transfer of skills.

The Officer-in-Charge (OIC) being the administrative officer, reports to the Board of Directors regarding cooperative goals, objectives and policies. The OIC manages all internal communications, including that for the Board members and Cooperative’s ramie planter members. Started the Cooperative’s trading business through export of ramie fiber to Japan as early as 1987, the very first for Negros ramie industry. Manning complement is minimal at 4 regulars and the rest are contractual depending on the export demand and requirements. Passed the CPA board examinations while employed by the Cooperative, thus accepted an Accounting Instructor part time job at Visayan Data Computer College for the First (1st) Semester of School Year 1987-88.