Gentry Blackwood

• Develop a cohesive brand & voice that resonates with my 11.5K followers • Seek out and negotiate brand partnerships that align with the values of my blog and excite my readers to learn more • Launched a strategic social media plan that doubled my follower count in 6 months and has grown my engagement by 50% • Envision, execute, & edit unique and creative photo shoots that not only highlight the outfits & trends being shared but also showcase local businesses & cultural attractions

• Build on the current success of the Korres brand to continue to grow the business YOY. • Find new opportunities in our Perlier business which allow us to satisfy our core customer and still seek to bring in a new customer. • Balance our growing tanning portfolio by delivering newness to the customer across TS profiles, brands, and differentiated products. • Build and manage relationships with our internal partners and external vendors and guests. • Seek out & discover new brands to bring their unique stories and products to our customers. • Negotiate for vendor support through markdown money, stock balance, or promotional support to drive digital sales. • Managed Assistant Buyer and worked closely to train her in buying fundamentals to set her up for future success at the company. • Holiday Cross-Functional Lead for Her Hub (2x) – collaborate with each Her Hub team to secure placement and promotion for top holiday gifts. Worked with cross-functional teams in marketing, programming, digital, creative & more to highlight and execute a successful holiday season across all HSN platforms.

• Curate and source compelling product for my brands that support our strategy and growth opportunities in the business. • Manage four of our proprietary brands (G by Giuliana, Iman, Curations, Fitty Britttty) as well as our new brands launching in 2020 (Eden & Ivy & Brittany Humble). • Build and manage relationships with our internal and external partners (DDGS), guests and celebrity namesakes. • Travel 10+ times a year to work with our internal design team and celebrity guests to design and build upcoming collections.

• Curate and source our proprietary silver brand, Sevilla Silver, our longest-running plated business, Technibond, and our emerging jewelry solutions business • Collaborate closely and build trust with my vendors and cross-functional business partners to drive desired sales results • Responsible for managing OTB for my categories and staying within receipt plan while also seeking opportunities to grow the business through calculated risks • Demonstrate fiscal responsibility through negotiating for vendor support through markdown money, stock balance, or promotional support to drive digital sales • Travel 6+ times a year to market weeks to work hands-on with vendors to find new technology, designs, and trends for our businesses • Lead division-wide styleouts and presentations to senior management and executive committee to gain their support for our business strategies and goals

• Curated cohesive jewelry collections among the diverse brands managed in my portfolio • Negotiated for markdown money and vendor support • Partnered with show planners to ensure shows are an exciting reflection of the collection • Laser-focused on market trends and translating them for our proprietary brands • Supported my Buyer and Associate Buyer through preparation of detailed reports and analysis of the business in order to find new business opportunities • Mentored our merchandise assistants to prepare them for their next career step

• Worked closely with buying and merchandise planning to write exciting shows within the jewelry department that exceed sales and gross margin expectations • Managed pricing and markdown cycles to keep inventory productive and profitable • Lead engagement committee for planners (75+) as well as a jewelry engagement committee (40+)

• Built assortment plans that capture customer’s need and department’s strategy while keeping within financial parameters • Worked closely with buying team to align strategy and ensure depth of product to support sales plans • Closely monitored business trends, and reforecast sales accordingly, to capitalize on key ideas and sales peaks • Continued to lead on TEAM as well as taking on elevated leadership role in Choose 2 Give (detailed below) Choose 2 Give, Corporate Lead • Ran corporate associate giving campaign (historically raised more than $1M) • Led team of 45 ambassadors to execute successful campaign • Worked with executive leadership on strategy and innovation for the campaign

• Executed distribution strategies set forth by team to foster sales within a $500M business • Created analysis to successfully determine best stores for product and where to best capitalize on sales opportunity • Launched survey of 4200 domestic stores to grow dance business by additional 130 stores, and lead cross-functional team (of ~25 ppl) to successfully roll out expansion • Worked with planners to determine most successful distribution plans for product • Helped initiate successful NCAA product launch working with buyers and marketing teams • Lead company-wide learning and development campaign as member of TEAM (Train, Engage, Assist, Motivate) • Took multiple recruitment trips and speaking engagements with HR to bring in new analysts • Helped raise 1.2M for local and national charities as leader on Choose 2 Give corporate fundraising campaign

• Designed all in-store wall and window displays • Created and maintained a blog to promote the store to college students • Organized and executed store promotions through e-mail campaigns • Offered excellent customer service to each customer that visited the store (often noted to management) • Chose merchandise for the store to sell based on current trends and customer demand

• Organized “Beauty Bashes” to creatively introduce new products and fundraise ($1000 +) for Dancin’ Gators • Sold products to a diverse consumer base • Advised customers on their beauty products