George Burrough
About
George Burrough is from London, England, United Kingdom. George is currently Head of UK Operations at DIGITEKA, located in Paris, Île-de-France, France.
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George Burrough's current jobs
Head of UK Operations at Digiteka Leading the UK operations for the international video technology company, Digiteka. Managing ad ops and working directly with publishers. Working alongside the UK Commercial Director and Digiteka's technical team in Paris to deliver a quality service for premium publishers, including Dennis Publishing, Future PLC, Kelsey Media, Haymarket + Digiteka's Smart Video Player is hardcoded on publisher sites, generating high-performing instream pre-roll inventory at scale across multiple premium media domains in Entertainment, Lifestyle, Movies, Gaming, Technology, Auto & News. Digiteka generate industry leading KPIs in Viewability and Completion rate with our Smart Video Header Bidding solution. Internationally, Digiteka enables 500+ online publishers to rapidly develop valuable instream video inventory and revenue. Digiteka's 'ultra-sharp' proprietary contextualisation technology - the best in market - automatically displays relevant editorial videos based on the topic of each article (the right video on the right article for the right user), generating vast volumes of premium inventory which can be monetised directly by publishers and back-filled by Digiteka. Personal responsibilities: - Leading the UK's full operations workflow, including ad ops, ad tech and publisher relationships. - Point-of-contact for Agencies, Trading Desks, DSP and SSPs for programmatic and direct sales. - Sourcing new demand for UK inventory - Player implementation - Publisher facing, technical and editorial support