Gerard Barry

𝘔𝘰𝘣𝘪𝘭𝘦-𝘣𝘢𝘴𝘦𝘥 𝘰𝘯𝘭𝘪𝘯𝘦 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘪𝘯𝘨, 𝘫𝘰𝘣 𝘩𝘶𝘯𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘸𝘪𝘵𝘩 𝘪𝘯-𝘢𝘱𝘱 𝘤𝘩𝘢𝘵 • Managing all Marketing efforts in collaboration with executives, product, sales and business development teams to drive both B2B (recruiter and corporate) and B2C (candidate) growth and maximize ROI • Leading team to develop Marketing strategy to create content, reimagine Branding and focus on detailed channel segmentation and user persona to increase users, engagement and retention • Budget, HubSpot, Marketing Automation, Social Media, Branding, Lead Generation, Demand Generation, Agency Management, Analysis, Content Marketing, Paid Media, SEO, Competitive Analysis and Blogging

𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘤𝘺; 𝘱𝘶𝘣𝘭𝘪𝘤 𝘤𝘭𝘪𝘦𝘯𝘵𝘴: 𝘡𝘪𝘧𝘧 𝘋𝘢𝘷𝘪𝘴, 𝘓𝘔𝘎𝘗𝘙, 𝘗𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘚𝘪𝘨𝘯𝘢𝘭, 𝘕𝘦𝘹𝘵 𝘎𝘦𝘯 𝘞𝘢𝘵𝘦𝘳 𝘢𝘯𝘥 𝘛𝘩𝘪𝘯𝘨𝘴 𝘢𝘳𝘦 𝘔𝘰𝘷𝘪𝘯𝘨 • On-demand Marketing asset for a variety of Marketing projects, Campaign Management, Market Analysis and research for multinational clientele • Successfully delivering enterprise research for a publicly traded publisher to increase sales conversions by double-digit growth. Designing UX and UI, product design and writing for Growth Marketing for SMB clients • Content Marketing, GTM strategy, Sales Enablement, WordPress, Positioning, Paid Media, Social Media, SEO and Brand Awareness

𝘈 𝘤𝘳𝘰𝘸𝘥-𝘦𝘯𝘢𝘣𝘭𝘦𝘥, 𝘤𝘳𝘰𝘸𝘥-𝘧𝘶𝘯𝘥𝘦𝘥 𝘢𝘯𝘥 𝘤𝘳𝘰𝘸𝘥-𝘴𝘰𝘶𝘳𝘤𝘦𝘥 𝘨𝘭𝘰𝘣𝘢𝘭 𝘮𝘶𝘴𝘪𝘤 𝘴𝘵𝘳𝘦𝘢𝘮𝘪𝘯𝘨 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 • Strategy, content creation, development and planning for all Go-To-Market aspects of Branding and Marketing for this music app start-up. Integrated with two fellow co-founders to assure consistency between corporate culture, product and Marketing • Engaged with legal consultants, venture capitalists and currency experts regarding funding, roadmap and strategic planning to accomplish seed funding of over $500,000 • Vendor Management, Contract Negotiations, User Experience, Brand Management, Market Analysis, Market Research, Naming/Logo, Strategy, Budget P&L, SEO, SEM, Planning, Social Media and Data Analytics

𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴-𝘵𝘰-𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 (𝘉2𝘉) 𝘚𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘗𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘰𝘧 𝘓𝘪𝘧𝘦𝘤𝘺𝘤𝘭𝘦 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘚𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 • Responsible for international Product Marketing to drive Lead Generation, including development of messaging across products and verticals, to provide 1000+/month high quality leads to Sales • Optimized Marketing process and Sales integration using CRM and Marketing Automation tools including HubSpot, Eloqua and Salesforce to increase year-over-year sales by 40% • Partner Marketing, Customer Success, Competitive Analysis, Event Marketing, Sales Enablement, Webinars, Blogging, Strategic Market Research, Product Launch, Product Positioning, Account Based Marketing (ABM), Web Analytics, Project Management and Lead Generation

𝘐𝘰𝘛 𝘚𝘵𝘢𝘳𝘵𝘶𝘱 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘋𝘐𝘠 𝘊𝘭𝘰𝘶𝘥-𝘣𝘢𝘴𝘦𝘥 𝘔𝘰𝘯𝘪𝘵𝘰𝘳𝘪𝘯𝘨 𝘧𝘰𝘳 𝘏𝘰𝘮𝘦 𝘢𝘯𝘥 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 • Supervised a team of eight (two based in Taiwan) to oversee all aspects of Branding and Marketing in collaboration with product, R&D, Customer Service, Business Development and Sales teams. Improved support for Sales and strategic partners (Sharp Electronics, HGTV, QVC, etc.) via data analytics and competitive analysis • Created and produced first corporate Branding Campaign and TV commercial to increase website traffic 100% and sales by 60%; also responsible for Production as well as campaign integration across multiple mediums • Public Relations, Analyst Relations, Digital Marketing, CPG, Sales Enablement, Event Marketing, CES, Social Media, Media Purchasing, SEO, B2C, Demand Generation, Project Management and Growth Marketing

𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘔&𝘈 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘤𝘺; 𝘱𝘶𝘣𝘭𝘪𝘤 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘥 𝘚𝘈𝘐 𝘎𝘳𝘰𝘶𝘱 𝘢𝘯𝘥 𝘴𝘱𝘦𝘦𝘥𝘵𝘳𝘢𝘤𝘬.𝘤𝘰𝘮 • Strategic mergers and acquisitions guidance through Business Intelligence, research, writing and presentations for capital raising campaign, funding and M&A. On-demand full stack Marketing and Branding for small and medium businesses (SMB) and go-to-market (GTM) strategy • Carried out eight acquisitions and two mergers ranging $3-$50M in value. Successfully guided small businesses to double revenue in some cases • Branding, Marketing Strategy, Event Marketing, Product launches, Internet Marketing, Social Media, SEO, Website Design, Direct Marketing, Writing, Sales and Marketing collateral, Content Creation, Vendor Management, Digital Marketing and Demand Generation

𝘕𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘈𝘳𝘵 𝘢𝘯𝘥 𝘓𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦 • Published author of a series of articles identifying upcoming technology trends and their social implications on society • Writing, Editing, Vendor Management, Public Relations, Client Relations, Content Creation, Research and Media Relations

𝘛𝘰𝘱 5 𝘉2𝘉 𝘢𝘯𝘥 𝘉2𝘊 𝘚𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘢𝘯𝘥 𝘊𝘭𝘰𝘶𝘥 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘊𝘰𝘮𝘱𝘢𝘯𝘺 • Supervised all aspects of outbound Brand Marketing for several products and business units. Collaborated cross-functionally to assure delivery of Branding consistency, legal compliance and Lead Generation tracking • Product Manager for successful new product launch of Macromedia Contribute that exceeded projections by 20%. Responsible for messaging and liaison with product development for functionality and product roadmap • Content Creation, Market Analysis, Research, Strategic Planning, Marketing Communications, Web Design, User Interface (UI), User Experience (UX), Budget, Agency Management, Partner Marketing and Project Management

• Orchestrated cross-functional teams to effectively introduce innovative products and services via differentiated messaging across customer segments • Overhauled the branding and marketing strategy for several small businesses and lead new product introductions, accelerating revenue streams • Created differentiating packaging and branding schemes for both established and new companies

• Reporting to the VP Marketing, managed the brand marketing team overseeing cross-functional brand-building activities targeting consumers from inception to completion • Reviewed and tested the company’s brand architecture and presented final recommendations to the Board of Directors and investors, winning approval for the innovative brand “Excite Chello” • Collaborated with strategic partners including AT&T, Cox, Comcast, Rogers Cable and more to deliver highly effective co-marketing efforts and integrated communications activities