Ginger Conlon
About
Ginger Conlon is from New York, New York, United States. Ginger works in the following industries: "Computer Software", "Publishing", "Marketing & Advertising", "Health, Wellness & Fitness", and "Online Media". Ginger is currently Thought Leadership Director at Genesys, located in New York, New York, United States. Ginger also works as Founder and Head Coach at Fit Life Over 50, a job Ginger has held since Dec 2020. Another title Ginger currently holds is President at DMCNY. In Ginger's previous role as a Editor In Chief & Head of Content/Social Marketing and Analytics at MediaVillage.com, Ginger worked in Greater New York City Area until Jun 2020. Prior to joining MediaVillage.com, Ginger was a U.S. Editor at The Drum and held the position of U.S. Editor at Greater New York City Area. Prior to that, Ginger was a Founder & Chief Editor at MKTGinsight, based in Greater New York City Area from Apr 2016 to Oct 2018. Ginger started working as Special Events Advisor at Target Marketing Group in Greater New York City Area in Dec 2016. From Feb 2017 to Nov 2017, Ginger was Contributing Editor at MarTech Advisor. Prior to that, Ginger was a Editor-in-Chief at Direct Marketing News, based in New York, NY from Jun 2012 to Apr 2016. Ginger started working as Editorial Director at 1to1 Media in Stamford, CT in Jan 2005.
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Ginger Conlon's current jobs
Evangelize customer experience through research-led thought leadership content.
As FLO/50's head coach, I help women over 50 get and stay on track to achieve their best fit and healthy life through goal coaching, exercise programs, and motivational tools.
In this volunteer role, Ginger leads the Direct Marketing Club of New York's overall strategy and direction. She works closely with DMCNY's executive director and board to set strategy, find new ways to educate and engage members, grow membership, and plan and host events. As a result, DMCNY increased the number of events held and raised attendance by improving the mix of topics and speakers and by enhancing promotional efforts via email and social media. Additionally, Ginger led a website redesign, brought on new board members, and built partnerships to support growth efforts.
Ginger Conlon's past jobs
Ginger leads the company’s B2B editorial strategy and processes, content and social media marketing and analytics, as well as collaborates closely with the heads of research and sales to support the site’s members and ensure their ongoing success. She has improved key performance outcomes through enhanced cross-team collaboration, proactive member outreach, and process improvements: increased content output by approximately 35%, pageviews by nearly 50%, and monthly users by about 40%; increased average time spent per article from 3:13 minutes to 3:45 minutes; raised email open rates month-over-month to 23%. Additionally, Ginger introduced testing and expanded reporting to continually improve the context mix, scheduling, headlines, and SEO.
As The Drum's U.S. Editor, Ginger led U.S. editorial operations, which included co-creating the U.S. growth strategy, building key advertising and marketing industry relationships, engaging and interacting with readers across channels, and representing The Drum at industry events and awards — helping to increase daily U.S. readership by 25%.
MKTGinsight is for marketers ready to take charge of all the change happening in customer experience, data analytics, and marketing technology today. Its content aims to help marketing leaders not only face up to the elephants in the room, but also escort them out to make space for better, more customer-centric, and more profitable marketing strategies.
As special events advisor, Ginger co-hosted VIP roundtables and leadership summits with Target Marketing magazine. These events provide marketing leaders with an opportunity to learn from other senior marketers at leading companies, and build long-lasting relationships with peers faced with similar issues and opportunities. Ginger worked closely with the Target Marketing team as they presented comprehensive coverage of marketing in the automotive, financial services, healthcare, and travel and hospitality industries.
As a contributing editor to MarTech Advisor, Ginger conducted interviews with industry-leading CEOs, CMOs, and other senior executives; covered marketing industry conferences; and hosted webcasts on marketing industry trends and technologies.
As editor-in-chief of Direct Marketing News, Ginger Conlon developed and directed the editorial vision and content strategy of this category-leading publication and its Essential Guide supplement, blogs, custom content, eBooks, live and virtual events, newsletters, webcasts, and website. Her responsibilities also included leading the day-to-day editorial operations and managing the editorial budget; overseeing the production of all custom content; creating the agendas and arranging speakers for the brand’s events; and representing the company in such capacities as event speaker, industry awards judge, and guest blogger.
Ginger led the editorial operations of two award-winning publications: executive journal Customer Strategist and online business publication 1to1 Magazine, and its associated properties: an email newsletter, blog, video/podcasts, and live events. One key area of responsibility was to build reader engagement across channels. As a result of the efforts Ginger has led and collaborated on in this area, 1to1 received a min: Most Engaged Media Brands award. Additionally, Ginger represented 1to1 in such capacities as event speaker, industry awards judge, and webcast moderator.