Giovanni Ferretti RGD

° Clients’ work includes the Markham Board of Trade, where I delivered a design system for the event, and RMHC, which collaborated with a team of 5 to present a project/campaign at Cossette. ° Created in collaboration with Humber College's copywriting students the branding identity of “Get Real” by Vans, including research, idea generation, and evaluation to the production of the final design, awarded as “The One Show”’s finalist out of 20. ° Drafted and revisited a 150 pages Annual Report (2022) for the Tiffany & Co’s Team (Agency Work), while applying changes to body copy, layout, composition, and preflight as per the related client’s feedback.

* Assisted in the conceptualization, creative strategy and process to deliver compelling and impactful designs while collaborating with clients and/or Brand Manager to strengthen messaging * Continually build an impactful base of current design and marketing trends * Worked on multiple projects simultaneously

Designing and drafting layout illustrations, ads, and digital infographics for “The Edge, A Leader’s Magazine”, a Canadian print and digital magazine with an annual circulation of 200,000 in North America. ° Consulted with clients to determine the overall look, graphic elements and content of communications collaterals. ° Consulted with clients to determine the overall objectives and content of illustrations in order to meet their communications needs. ° Developed sketches, layouts, and graphic elements to meet the clients' objectives. ° Co-ordinated all aspects of production for print, audio-visual, or computer related. ° Produced realistic or representational sketches and final illustrations.

As part of a small team that conceptualized and executed the creation of print and digital campaigns, I was a key member for this powerful, marketing/advertising team. My responsibilities included project and design management and execution for client/agents storytelling to be locally relevant and ultimately a new real estate experience. Additional design collaterals included websites, books, magazines, product packaging, exhibitions, and corporate identity.

Swob® is designed to make job searching for students & job seekers easy and recruitment even easier. Swob is an award-winning recruiting platform to help employers in high turnover industries find local talent, using our smart recruiting service. ° Designed graphic artwork to increase engagement and expand brand impact among an online community of graduated students seeking employment. ° Developed concepts (UX & UI design) to actuate a modern approach to brand-building, and produced still and animated graphics to reach out to influencers and hiring managers to increase the digital presence of the brand by 20%. ° Assisted Swob’s team with content creation and scheduling for social media to identify appropriate brand influencers. Finally, planned and prepared additional graphic promotional material and editorial design for marketing purposes to meet project deadlines weekly.

° Assisted a team to advance campaign goals and production to market the brand across a corporate industry. ° Researched and created PowerPoint presentations and stimulating digital content for more simplified customer experience. ° Designed OOH and in-store assets through an extensive and clear understanding of the target market’s sensibilities, and collaborated with a team of 5 to present the finalized ad campaign.

° Designed promotional daily posts and album cover artworks to showcase the client’s brand for the 2016 Wiser EP debut tour. ° Participated in the development of an online marketing campaign to complement marketing strategies across sales channels. ° Prepared prototypes, such as storyboards, wireframes, and mock-ups, using graphics design software to promote Madilyn Bailey’s brand.