Giselle Diaz Bermudez

Design and implementation of external communication plans and strategies for different sectors and clients, both for public and private organizations. ▪ Analysis, monitoring and conception of different tactics to increase the awareness and positioning of brands and institutions among B2B and B2C targets. ▪ 360º approach to increase results, engagement and advocacy through online and offline channels. ▪ Media relations skills to increase the number and quality of press results among B2B and B2C media outlets, designing and supervising national and international media relations campaigns for different sectors. ▪ Development of press materials, such as press kits, press releases, case studies, testimonials and one to one interviews to improve the quality and variety of media appearances. ▪ Events conception and management, achieving third party endorsements and securing the success of the events before, during and after thanks to 360º strategies. ▪ Design, monitoring and implementation of advertising campaigns for both companies and institutions at national and multi-country level. ▪ Monitoring and reporting of result-oriented campaigns.