Glenn Martin

Member of the senior leadership team managing a team focused working with healthcare providers to deliver outstanding health outcomes and experiences to Southern Cross members across the full range of specialties. This includes leading a business to business marketing team, a business improvement team focused on provider facing business systems, a member advocacy team and a multi-specialty patient outcome and experience programme. Introduction of outcome based healthcare pathways across a range of health specialties which put the patient at the center, ensuring outcomes, experience and value are optimised. Design and implementation of convenient virtual primary health solutions for Southern Cross members.

Working within the Provider Networks team I am responsible for the development of the member quality programme which assesses outcomes and experiences delivered within the Southern Cross affiliated provider network. Also responsible for delivering projects within the Provider Networks team.

Key Responsibilities: Lead full brand and marketing function and management of a team of marketing and research professionals (6 FTE). Manage the mass reach assets and channels of CFFC including Sorted.org.nz, KiwiSaver Fund Finder and cffc.org.nz to drive consumer and stakeholder engagement. Manage the social media channels and above the line advertising and promotion. $1.5m operating budget. Manage the delivery of the annual Money Week event. Manage the behavioural insights and research function. Oversight of key qualitative and quantitative research projects, programme evaluations (1 FTE, $0.25m operating budget). Member of the leadership team. Key Achievements: Complete re-brand and re-build of the Sorted offer leading to 24% growth after launch and a reduction of bounce rate of 69%. This included 11 financial tools such as a visual output mortgage calculator, KiwiSaver planner, budgeting tool and investor kick-starter. Over 30 financial guides and 150 content blocks (>1,000,000 unique browsers pa). Recognised with the 2017 IPANZ award for the best digital government project. Delivery of three Money Week events achieving double digit growth in engagement and participation. Earned media exceeding $0.5m for the week. Over 30,000 participants and 1,000,000 million reached through social media. Finalist at the IPANZ awards for Money Week 2015. Launch of Debt Empire a mobile phone game app surfacing real life lessons associated with consumer debt - integrated into the school curriculum. Launch of HeySorted Chatbot using artificial intelligence, delivered through Facebook Messenger to answer user questions on KiwiSaver and calculate personal KiwiSaver account balances. Delivery of the web and social elements of a retirement income policy review. Management of 7 interactive stop motion animation videos in a Wirewax with over 250 pieces of review content. Recognised with a 2017 IPANZ award.

Development and implementation of marketing strategies and consumer, healthcare professional and trade campaigns to deliver Pfizer’s brand, sales and profit targets for key consumer driven brands such as Viagra,Champix, and Lipitor. Recognised as a category winner at the 2013 New Zealand Marketing Awards for the marketing of Champix and the provision of a comprehensive approach to helping Kiwis quit smoking. Champix branding a finalist at the 2013 Globals advertising awards. Champix branding adopted by Pfizer United Kingdom. Development and implementation of content marketing strategy for Champix including over 10 television commercials. Development of 14 web videos driving the use of Champix delivered through Champix.co.nz. Champix revenue went from $1m to $13m exceeding all expectations from both Pfizer and Pharmac. Implementation of the digital mytimetoquit behavioural support programme for Champix users. The programme included web, email and text support resources to improve long term quit rates. Extension of revenues beyond the expected period and protection of the Australian market from unintended export of low cost Viagra. Development of a patent expiry plan for Viagra which protected sales of Viagra in New Zealand and in Australia. Pfizer continued to lead the market for PDE5i despite generic entry to the market due to the successful swap of the brand equity from Viagra to Avigra and retention of trade and consumer support for Pfizer products. Recognised at the 2012 TVNZ marketing awards with 4 separate awards. Manage strategic relationships with customers, suppliers, trade distribution, industry bodies, government and advocacy groups to influence the operating environment, build rewarding long-term partnerships and maximise market opportunities.

Management of portfolio of Urology products including portfolio financials, long range planning, brand marketing, sales strategy and tactics. Member of the Japan and Asia Pacific Brand Leadership team for Viagra. Redevelopment of the brand proposition for Viagra and launch of new television commercials, print advertising, website, patient support materials and trade marketing resources. Management and development of the Viagra loyalty card program including pharmacy management, card processing and CRM requirements. Introduction of revised packaging sizes and livery for Viagra. Marketing and promotional support for Caverject and Detrusitrol providing materials and resources to nurses, doctors and urologists. Support of the sales team for urology products. Monitoring of new product pipeline for Pfizer including pre-marketing assessment, product registration support and liaison with medical and industry bodies in associated therapeutic areas.

Long range financial and brand strategy planning, development and implementation of marketing strategy, development of communications for consumers, health professionals and trade customers. Management of field force communications and sales strategy.

Management of all customer service and supply chain requirements (inbound and outbound) for the Consumer, Pharmaceutical and Animal health businesses. Focus on accurate management of the supply chain to ensure customer service and health outcomes were met, high value stock was protected and dangerous goods risks managed. Management of customer service and supply chain requirements for new product launches and product discontinuations. Management of forecasting, local and international stock procurement, customs clearance, inwards goods and inventory storage, order processing, pick, pack, dispatch and invoicing processes. Achievements: Increased the bottom line profitability through implementation of Sales and Operations planning for the pharmaceutical, consumer and animal health divisions, increasing stock availability to meet promotional uplift and seasonal variations in demand, reducing discounting and write offs of short dated stock, and reducing exception management and distraction among staff. Annualised savings of $400,000. Procurement of warehousing and distribution services for the merged Pfizer and Pharmacia (Consumer, Pharmaceutical and Animal Health Businesses) and subsequent integration of three warehouse sites into one new improved facility including integration of information systems with the 3rd party warehousing supplier. Completed with no disruption to service.

Broad consulting assignments in a range of industries (services, utilities, retail, local government, and manufacturing) with a focus on supply chain processes, cost reduction, organisational design, remuneration and performance management. Responsible for business development, proposal development, client management, technical delivery of client requirements and post assignment management. Seconded as Supply Chain Manager at PowerCo for 9 months to manage day to day supply chain, put in place a procurement optimisation project and improved core supply chain processes. Identified potential procurement savings for permanent Supply Chain Manager to implement in transport and network infrastructure purchases. Developed procurement savings analytics for organisations in dairy processing, meat processing, local government, insurance and health. Developed eProcurement strategies and process designs for organisations needing to systematise their procurement processes. Managed consulting assignments and remuneration survey production and analytics including bespoke surveys in the wine industry.