Grant Bentley

I am responsible for orchestrating multi-channel campaigns (including buyer persona creation, intent data analysis, and content syndication methodologies) to meet our client’s unique needs. Lead cross-functional teams to build and execute a multi-year strategic account management plan for top accounts. I develop strong, collaborative, and productive relationships with marketing and sales personnel at client companies to support the building of a qualified sales pipeline. Identify and understand the client's core marketing metrics. Use client insights and industry knowledge to develop and implement training programs to meet clients’ demand generation objectives. About InsideUp - We are a leading demand generation agency driving growth for technology clients for over a decade. We’re obsessed with results measurement and ROI. We do all the “heavy lifting” to deliver verified data, intent data, and qualified sales prospects. Our secret is in our own data-driven integrated demand generation platform, named InCapture, which incorporates data profiling, data extraction, marketing automation, sales enablement, intent data capture, and predictive analytics. Finally, our automated workflows and powerful data and lead scoring technologies ensure sustained quality. But we don’t stop there. Equipped with a comprehensive understanding of each client’s solution, our experienced demand generation team adds significant value to all our program offerings.