Greg R

• Support all Bank departments and employees in marketing and communication initiatives • Manage all Bank social media platforms, including website • Chair the Employee Engagement Committee to develop company-wide initiatives and promote company culture • Redesigned intranet and external websites to deliver a better experience for employees and customers • Work with department leaders to create profitable, strategic marketing and communication campaigns to promote Bank products and services • Responsible for weekly and quarterly employee (internal) communications • Administer and facilitate annual surveys, including analysis • Plan, organize, and implement all company-wide events (virtual and in-person) • Maintain company brand standards, such as the design and creation of internal and external marketing and communications, including newsletters, print marketing, and digital display • Manage vendors and maintain marketing budgets for each department, totaling over $500,000 • Project-manage multiple assignments concurrently • Develop marketing strategies for projects, products, and services • Participate in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness • Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, events, and social media • Execute marketing plans to reach target audience through identified channels • Develop healthy relationship with local media, Chambers of Commerce, and local centers of influences to create opportunities for the Bank • Perform market study research to support annual strategic plans throughout the Bank • Responsible for maintaining the Bank’s brand image, including responding to customer complaints and crisis communications • Manage inventory for Bank promotional marketing items • Attend Bank-sponsored events, including nights and weekends