Greg Robinson

Apadmi creates technology to keep leading organisations and their customers moving forward. We do that by creating digital products which solve complex problems and deliver enriching experiences for people on the move across mobile, web and digital platforms. Apadmi’s team of 200 in-house experts work with our clients to define their digital vision, design and engineer transformational products. Our work helps to solve business challenges for the likes of Domino’s Pizza, Co-op, NHS, Chetwood, BBC, SailGP, Wattbike and Chelsea Football Club. Apadmi, technology that moves.

Using the strength of Reliance's skills and experience in the games industry gained from over 500m downloads and billions of hours of game play across the Apple App Store, Google Play and other key games services. As well as publishing our own games we are looking to work with developers and publishers on new, or existing, games to drive monetisation using our Live Ops, Development and publishing capabilities across mobile, PC and console.

Boomdash Digital is a game consultancy for developers and publishers in need of help getting things done so they can move onto what really matters. We simplify the business of publishing and development across Virtual Reality, PC, Console and mobile games platforms. Our projects have generated millions of downloads, reviewed highly and have been featured extensively by major platform owners.

Azerion is a European, tech-based, media and entertainment company, with offices in 14 countries across Europe. Azerion consists of brands like Orangegames, Game Distribution, Plinga, Improve Digital, Quantum Advertising, Widespace, Sellbranch, Adux, Semilo and many others. Focusing on the management and monetisation of content through telecoms and independent app store accounts for Azerion. Building relationships with Orange, Altice, TIM, Vodafone Group, Telefonica, Huawei, Samsung, Opera, KaiOS, Apple, Google, Playstation, Microsoft, Nintendo and Amazon. Licensing partners included Turner, Cartoon Network, Atari, Zeptolabs, Kiloo and others. Creating commercial propositions for licensing, distribution and monetisation.

Re-organised and restructured the business moving product lines and revenue streams to new and sustainable markets. Updated the company's operating model, returned the company to profitability and increased net asset value. Ultimately, managed the sale of the Mforma Europe Business to Azerion B.V. in August 2018 to continue Mforma's business growth in carrier markets and secondary app stores. Drove the company’s vision for the future putting together the long term operating, financial and product plans for the business. Placing focus into the right areas of development to drive continued growth and evolution of the company’s products, services and markets. Overall responsibility for sales, marketing and production functions working along side senior managers to ensure there is clear understanding of the company’s objectives. Helping lead the company's development by defining a clear mission and building strong teams with an emphasis on delivery.

Connect2Media was created through the MBO of the non-American assets of HandsOn Inc through my role as General Manager of the division. It's a developer and publisher of mobile content which has grown its position in its chosen markets in the years since MBO to be in the top three content providers in its core channels. It has contracts with all the major mobile phone carrier groups, OEM's and is building out its App Store business. It has operations in Krakow, Tel Aviv, Metz and its head office is in Manchester, UK.

Leading the product definition, development and planning for a new mobile category and proposition.

Overall responsibility for the Business Unit, managing its operations across Europe, Latam and South East Asia. Managing Sales, Marketing, Software Development, Licensing and Production teams in the UK, Poland, Singapore and Sao Paulo, Brazil.

Responsible for the delivery of all of HandsOn's Roadmap through its post production facilities and on to its customers stores and portals. Managed a team of over 200 people spread over studios in Beijing, San Diego, San Francisco, Krakow and Manchester. Key achievements - Restructured the process to improve global efficiencies - Improved scheduling practices to deliver 92% of projects on plan - Removed unnecessary external suppliers and drove down costs - Improved revenue generation through backfilling key SKU's and titles - Secured places on OEM and Carrier Embedded programs to drive revenues

Responsible for all regional Post Production activities for Europe and South East Asia.

Director responsible for the delivery of the company’s production roadmap, technology infrastructure and third party suppliers. This included: - Programme Management across a 24 month content roadmap - Third Party Supplier Selection and Management - Process Creation and Development to deliver new products into new channels - Multi-disciplinary team management in the UK and USA Key achievements: - Took the company forward from a small 6 person start up to a trade sale to Glu Mobile Inc in March 2003 for $30 million from an initial investment of $3.5 million. - Consistently at least one title in the UK ELSPA game chart top 10 since its inception and several #1 hits for our licensors such as Atari, SEGA, Tetris, SCEE and Hasbro. - 2nd place in the 2005 Sunday Times Tech Track 100 - Set up a US Production office recruiting the staff, identifying the location and setting its objectives. - Lead iFone’s USA business from a small revenue stream to one of over $800k per month in 4 months.

Creation of the operating model, process, services and products to support the development of Centrica's Goldfish Banking Project. Performed Due Diligence on LLoyds TSB's Evolve Banking Service and partnership / service discussions with other banking service suppliers.

Project Manager on the delivery of several key projects and sub-projects within First Direct's Electronic Services team. Key achievements include the first web based Internet Banking service, SMS Banking, Content Management System, TV Banking with Sky and various small projects.

Working on internal consultancy projects to help improve efficiency, customer service and introduce new business practices to the company. Projects delivered include a learning based recruitment system, various process improvement projects, SMS Banking Service and IT Support processes and Ticketing Systems.