Gregory M
About
Gregory M is from Grand Rapids Metropolitan Area. Gregory is currently Senior Vice President Self Care Marketing, Insights and Analytics at Perrigo Company plc, located in Dublin 12, County Dublin, Ireland.
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Gregory M's current jobs
Led the development of Perrigo, CSCA's Self Care Marketing strategy including the Self Care positioning, innovation strategy and partnership strategy while collaborating with internal business units to leverage Perrigo's scale with our retailers and consumers. This strategy resulted in the development of an Innovation hub with Michigan State University, Perrigo and other industry leaders with objective of making western Michigan the "Silicon Valley" of Self Care. Built Perrigo's first Insights and Analytics organization to enable the marketing and sales organizations to better understand their consumers, shoppers and retailers. Oversaw team that developed the first analytics decision support tool that significantly increase the organization to anticipate and react to changes in the marketplace.