Guillaume Tassetto

Kairos Fire is profiling Customers based on the places they actually visit. Since GPS is not accurate enough (at 5 meters only 5% of the time), we are deploying a physical network providing us with location data 100% reliable inside the store. We are able to legally match this data with Advertising Campaigns, both online and offline (7 years of R&D). Launched in 2018, 33 000+ stores deployed (April 2022). Our solution is two-fold: 1) Boosting any ad campaign sales (both online and offline), with the same budget thanks to our unique data 2) Measuring the in-store impact of the media plan. We won several start-up contests (Westfield, Facebook Start,...) and work with 130+ Retail Brands (LVMH, Allianz, KFC, etc.).