Ha Dang
About
Ha works in the following industries: "Broadcast Media", "Marketing & Advertising", and "Entertainment". Ha is currently Senior Marketing Manager - Twitter at MediaDonuts. In Ha's previous role as a Head of Marketing and Content at iflix, Ha worked in Hanoi, Hanoi, Vietnam until Apr 2021. Prior to joining iflix, Ha was a Head Of Marketing at iflix and held the position of Head Of Marketing at Hanoi, Hanoi, Vietnam. Prior to that, Ha was a National Marketing Manager at Lasta Multimedia, based in Hanoi, Hanoi, Vietnam from Nov 2015 to Dec 2017. Ha started working as Marketing Manager _ Northern. at Lasta Multimedia in Hanoi, Hanoi, Vietnam in May 2014. From Jan 2013 to Apr 2014, Ha was Senior Marketing Specialist at IMC Group, based in Hanoi, Hanoi, Vietnam. Prior to that, Ha was a Project Manager at Vietba Media JSC, based in Hanoi, Hanoi, Vietnam from Jan 2005 to Oct 2012. Ha started working as PR internee & executive at T&A Ogilvy in Hanoi, Hanoi, Vietnam in Aug 2003.
You can find Ha Dang's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Ha Dang's current jobs
Ha Dang's past jobs
Marketing (user growth & engagement): o Responsible for all marketing activities of IFLIX Vietnam: Branding, Performance Marketing, PR, Social, Digital & Partnership Marketing. o Coordinate with Global team (Creative/Marketing/PR/CSR/Communication team) to localize global/regional campaigns and assure that local campaigns are consistent and well-matched with Global Direction. Content (localization, acquisition & operation): o In charge of iflix Vietnam content library: choose content from HQ to localize & manage local content deals (plan, negotiate, deal models, performance- based reports, payment, legal). o Content Opt: coordinate with Headquarter team (Contract team/Legal team/Ops team/RAM team, AP team) during the acquisition, content delivery, reporting (if performance-based deals), payment. Data (data analysis, trends & forecast): o Analyze and look for trends within multivariate datasets and platform metrics to evaluate the effectiveness of marketing activities and content (user acquisition & user engagement). o Coordinate with HQ Data/Tech team to forecast metrics, adjust marketing & content activities based on numbers.
Marketing (user growth & engagement): o Responsible for all marketing activities of IFLIX Vietnam: Branding, Performance Marketing, PR, Social, Digital & Partnership Marketing. o Coordinate with Global team (Creative/Marketing/PR/CSR/Communication team) to localize global/regional campaigns and assure that local campaigns are consistent and well-matched with Global Direction.
o In charge of Marketing Department, with 13 persons of 4 teams: Public Relations, Digital, Content and Branding & Activation team. o Responsible for “Let’s Viet” brand – TV channel owned by Lasta, Let’s Viet’s products (TV shows/programs/films) and Let’s Viet’s customers’ marketing plans/projects.
o Develop & supervise the execution of the marketing activities of Todaytv in the North: branding& communication, public relations, research, promotion campaigns, customer relationship management…
o In charge of the Project Department with 5 people. o Responsible for all projects of the company: format & content development; budget & resources allocation, production & communication plans deployment. o Negotiating with television departments on formats, finances, sponsorship rights for the projects, coordinate with internal/external departments, clients, partners, suppliers, production teams to guarantee the effectiveness of the projects (under budgets & within timelines).
• Execution of the Public Relations Plans, Organizations of the Events, Press Conferences.