Harley Butler

Membership D2C and B2B ecommerce. Elevating everyday essentials for your home: Public Goods makes sustainable living easy and affordable, without compromise. We offer both a membership subscription and non-membership purchasing options. We are a D2C and B2B business.

Subscription, D2C and B2B ecommerce. Hairstory is on a mission to give you your healthiest, happiest hair with a whole new way to wash - free of harsh foams and damaging detergents. Hairstory works directly with Hairdressers, and salons, and has a direct-to-consumer eCommerce platform.

Membership D2C and B2B ecommerce + telehealth. Fuzzy - subscription-based pet health care startup, blending ecommerce with 24/7 telehealth veterinary care & at home testing kits. The first digitally native pet health provider, the Fuzzy marketplace expands access to exceptional vet care from triage to personalized care programs, to treatment We're on a mission to empower & educate pet parents to enrich & extend their pets’ lives. We do this by providing the services & products that enable pet parents to return the love & care to their pets that their pets give to them.

Shipt was acquired by Target in Dec 2017 for $550M. Shipt is a membership and pay-per-order-based marketplace (B2C and B2B) that delivers groceries and household merchandise directly to your home from your favorite local store. With a shopper network of over 300K, Shipt is making grocery shopping fast, simple, and convenient through the Shipt mobile app and network of amazing, reliable shoppers. Additionally, Shipt offerrs various B2B solutions for local businesses to utilize. As both the chief marketing and chief revenue officer, I am leading explosive user/subscriber growth via all areas of Marketing, including Brand, Growth, Retention, Product, I am dedicated to Shipt's success as the rising superstar and darling of the gig economy We are hiring! Pls contact me.

Responsible for Membership B2C and B2B marketing, incl. growth, retention for Prezi (www.Prezi.com) 110MM users and 80% of fortune 500 companies use Prezi to make a difference to the way they do business. The cloud based presentation software tool is THE better alternative to boring power-point slides. As head of global B2B and B2C digital marketing and growth marketing @ Prezi, I led a team of developers and digital marketers focused on building & optimizing our subscription funnel and driving demand to meet aggressive acquisition goals. As the lead engagement manager I was responsible for generating & managing new customers & qualified sales leads

• Results-driven executive with proven track record in category development, brand establishment, and Online Demand creation. • Responsibilities include setup and optimization of all growth acquisition for Creative Cloud subscription (which was newly introduced part of adobe but quickly turned into main way to access adobe suite of products). This includes web development, web strategy, marking cross-sell and user experience. Driving an annual $150MM+ revenue • Also manage strategic planning and execution of Growth Marketing programs driving to Adobe.com. Exceed objectives by +33% in FY11, and +72% in FY12. • Developed and executed against annual planning and forecasting models with finance and sales leadership to ensure marketing and sales quota achievement. Rendered annual business case for marketing program and budget – $83 MM in 2011 with responsibility to source over $500MM in pipeline sales for customer acquisition, cross-sell and loyalty. • Established growth marketing vision and mobilize others throughout the organization in support of company objectives.

Note - Flip Video was acquired by Cisco Systems consumer products group in 2009 for $600MM • Responsible for planning and execution of online digital marketing efforts for the Flip Video and Linksys brands • Specialized in Direct Response and Acquisition online marketing programs including SEM/SEO, Display marketing, Email marketing, Affiliate marketing, and eCRM retention strategies • Grew Flip Video subscriber base from 14K to 1.3MM in 2 years • P&L budget management experience, responsible for entire global web services team budget • Successfully tied CRM and online strategy to strategic partnership with Facebook • Omniture & GA analytics - responsible for complete implementation and maintenance of the analytic platforms used on Flip Video & Linksys web properties • Managed vendor relationships with Google Analytics and Omniture site catalyst, discover, and test & target • Project manage key website changes to Flip Video e commerce site. All changes were data-driven via A/B testing • Lead sales forecasting for the overall Flip Video business • Successfully drove the most profitable marketing programs in Flip’s history, exceeding CPO goals by 53% and delivering an average 880% ROI across all online marketing programs to the Flip Video e-commerce store • Managed 11+ direct and 3rd party agency employees

- Knowmia was acquired by Techsmith in 2013 for an undisclosed amount • Managed all aspects of Online Marketing planning, and execution to build brand of a start-up company. By leveraging learning's from Flip Video, I drove a staggering 500% growth in monthly website visits, and 16min per user engagement with the site. • Knowmia is an early stage start-up company (part of Y-Combinator 2012 class) that offers a destination for learning that features short video lessons from great teachers everywhere. Knowmia helps you to find what you need to succeed in school in a personal, affordable, and time-efficient way. By bringing together a wide range of video lessons and making it easy to find what you need, we help you with challenging topics, prepare you for an upcoming test or new course, and find the right teacher for your style of learning.

Led digital marketing efforts for key clients

Fathom was acquired by Geary Interactive agency in 2007 - At Fathom I led digital media (Paid & Organic Search specifically) for key clients