Harshada Desai
About
Harshada Desai is from Greater Ahmedabad Area. Harshada is currently Founder at theObservatory, located in Ahmedabad, Gujarat, India.
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Harshada Desai's current jobs
theObservatory is an India focused consumer research company. We use our proprietary research methods and a variety of tools to help ambitious brands a competitive edge in the Indian market. - Market Segmentation: Consumer Persona, Identify markets, market trends - Consumer Research - consumer journey maps, decision making maps, drivers of choice - Product Development - Idea generation, consumer trends, idea testing - Digital Innovation - narrative storytelling, creative visualisations, co-creation workshops