Harshil Karia
About
Harshil Karia is from Mumbai, Maharashtra, India. Harshil is currently Co-Founder at Art-chives India. Harshil also works as Managing Trustee at Greater Good Foundation, a job Harshil has held since Mar 2021. Another title Harshil currently holds is Co-Founder at Level. In Harshil's previous role as a CEO, India at Proof Analytics, Harshil worked in India until Aug 2020. Prior to joining Proof Analytics, Harshil was a Co-Founder at FoxyMoron and held the position of Co-Founder at Mumbai Area, India. Prior to that, Harshil was a Associate WATConsultant at WATConsult from Nov 2007 to Jun 2008. Harshil started working as Marketing Executive at LifeStyle Networks Ltd. in Jan 2007. From Apr 2006 to Jul 2006, Harshil was Trainee Copywriter at Dentsu Marcomm Pvt. Ltd.
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Harshil Karia's current jobs
At Art-chives India, I’m the co-founder along with Gaurav Bhatia, Pratima Bhatia and Vivek Wadhera. We set out to build a design-first label that captures India in all its eccentricity and places it on the global new-luxury map. The foundation was sparked by a line Gaurav once shared: “I love New York... but I dream in India.” That thought shaped our lens as we brought together cultural memory, contemporary design, and karigari with wit. Our journey began with a collectible tote that redefined Indian storytelling on product, eventually seen on cultural icons like Priyanka Chopra, Deepika Padukone, and Anna Wintour. Since then, the brand has grown across multiple touchpoints: - Disrupting a USD 3.5 billion market of totes in India - Expanding into candles, kaftans, linens, and more - Building a global omnichannel footprint - Earning features in Vogue, The Economic Times, and The Word Magazine My focus is on scaling the brand through sharp storytelling, strategic partnerships, and long-term growth, rooted in our mission of taking India to the world.
As the founder and Managing Trustee of The Greater Good Foundation, I've been guiding our mission to provide quality education and uplift underprivileged communities across India. Our focus is simple—bridge the socio-economic gaps that hold so many back, and empower individuals through education. We’re doing this through three key initiatives: 1. Teachers Training Program: Equipping educators with the skills they need to engage students in more meaningful ways. 2. School Support Program: Uplifting schools with better infrastructure and providing scholarships to foster all-around student development. 3. Pre- and Post-School Learning Initiatives: Creating extra learning opportunities for students across rural and urban areas, giving them the additional support they need outside of the classroom. Our work spans areas like Palghar, Kalyan, Badlapur, and several neighborhoods across Mumbai, and we’ve managed to positively impact over 20,000 lives—helping improve education, and creating pathways for workforce integration.
Level Supermind: Supercharge Your Mind Level Supermind is an app to improve mind performance. Our promise is a clear mind and better performance. We guide individuals on this journey through AI-enabled technologies, gamified experiences, community-driven interactions, and content thoughtfully localized in major Indian languages. It's an all-in-one toolbox, a modern design marvel devoted to advancing mind performance. Humble Achievements in 2+ Years: 1) 8 lakh+ downloads 2) A stellar 4.8 average rating, backed by 15K+ consumer ratings 3) NPS soaring at 70+ 4) Remarkable Monthly Return Rate: 7 out of 10 paid consumers 5) Featured in 60+ newspaper articles and news channels 6) Cultivated a social media following of 200K+ across platforms 7) Operational Break-Even Achieved 8) ISO certified & GDPR Compliant Acknowledgements: 1) Google Play Best of 2023 | Overall Category 2) Google Play Best of 2023 | Personal Growth 3) Product Hunt: Top 4 Product of the Day 2022 4) Golden Kitty Finalist 2023 5) Indian App Scale Academy 2023: Top 15 6) Top Ten Trending Apps on iOS and Android, December 2022
At Schbang, we’ve partnered with brands like Jio, Fevicol, Britannia, Amazon, Porsche, BMW, Maserati, Mammoet, Rabobank, Uno, Zepto, Swiggy, Happydent, Ashok Leyland, Maybelline, Ultratech Cement, Finolex Pipes, and Cipla, delivering creative, media, and technology solutions that create lasting impact. With over 1,200 Schbangers across Mumbai, Delhi, Bangalore, London, and Amsterdam, we are driven by our core values of creativity, innovation, integrity, and collaboration. Our mission is to build transformative customer experiences that redefine how brands connect with audiences. We go beyond campaigns, crafting holistic brand journeys that merge creativity and technology to push boundaries and deliver measurable results. We don’t just build ads; we create digital ecosystems that elevate brand experiences across all layers of media. From social media and performance marketing to e-commerce and immersive storytelling, we combine creativity with data-driven insights to design journeys that truly resonate. Our formula, (S+C)(H)=BANG!*, encapsulates the "whole Schbang." Through our work, we turn brands into movements, driving creative and digital transformation across every touchpoint.
Harshil Karia's past jobs
I'm responsible for building Proof's Automated Marketing Mix Modelling Software business in India and ensuring that we have top companies in the region reaping the benefits of MMM to quantify great marketings impact on revenue, cash flow and sales.
As Co-Founder at FoxyMoron, I managed the online marketing, creative strategy, SEO, and media teams. My focus was on combining creativity with strategy to create impactful digital campaigns. I had the chance to work with a diverse range of brands, including Garnier, Maybelline, Fosters, L'Oréal India, Castrol, Viber, Garnier Men, Cadbury Bournville, Femina, Dove, Asian Paints, McVitie's, and Parle G, among others, helping them shape their digital presence, through campaigns such as: 1. Garnier - Powerlight a Village, Lights Camera Garnier & Fructis Digital Innovation 2. Maybelline - Baby Lips song, Hangout with Alia Bhatt & the Colossal Cab 3. L'Oréal - Stay Rooted 4. Femina - Made by You 5. Viber - #VibetheGoal 6. Castrol - Castrol_Cling & Ride to MotoGP 7. Cadbury Bournville - The Dark Knight Rises 8. Cadbury Silk - A Silk Affair 9. Foster's - LOL 10. Parle G - Eat Parle G, Do not eat Tiger At FoxyMoron, we thrived on bold, unconventional ideas—always keeping it a little 'foxy'.
WATConsult is a web 2.0 strategy consulting company that guides companies (startups and established companies) on how to use Web 2.0 to engage with their target audience. My job required me to create a strong brand for WAT. Apart from that, i consulted companies on their Web 2.0 strategies and i also blogged on www.WATBlog.com
LifeStyle Networks is a Wireless Infrastructure Solutions provider. My job focussed on selecting seperate target B2B groups and developing communication strategies for each of them.
•Developed communication for HCC (Hindustan Constructions Company), Parx, and Gati Couriers •Observed and contributed to the brand transition of Thomas Cook to 100% Holidays •Prepared a report on the ready to wear casual shirt category with special strategy recommendations for Parx