Hayley Marchant

Current roster includes; Adele, AC/DC, Camila Cabello, Josie Man, John Legend, Ruger, Lil Tjay, Kygo, Martin Garrix, Leon Bridges, John Mayer, Rex Orange County, Tom Odell, Tash Sultana, Silk City, Kane Brown.

Roster included; Lotto Boyzz, B Young, Mastermind, Josie Man, Childish Gambino, Polo G, 21 Savage, Dominic Fike.

Roster included; Ashley Walters, Blade Brown, Chunkz, Michael Dapaah, Mist, Preditah, Sam Tompkins, Steel Banglez, Swifta Beater, Tom Zanetti

Roster worked includes; The Weeknd, Ariana Grande, Nick Jonas, Mike Posner, Aquilo, Youngr, Jessie J, Jack Johnson, Tom Prior, Rizzle Kicks, Sam Calver, Pnau, Loote, Hearts & Colors, Brunswick, Donae'O, Sean Paul, Post Malone & more.

Roster included; The Weeknd, Leona Lewis, Ariana Grande, Nick Jonas, Aquilo, Natalie La Rose, Mike Posner & Jimi Charles Moody

Campaigns worked include both domestic & International repertoire including; Knife Party, Wiley, Idina Menzel, Si Cranstoun, Betsy. Commissioning & executing all creative aspects of projects, including videos, photos, TV ads & creative content. Creating engaging and unique marketing strategies to target both established and new music consumers. Planning and implenting full advertising campaigns across digital, outdoor, TV and print. Keeping up with consumer trends, new digital developments and finding new and exciting ways to connect to music fans, through incorporating these into my marketing plans. Building trusting relationships with artists, management and key suppliers both domestic and internationally.

Projects worked include- Biffy Clyro, Stooshe, Wiley, Michael Buble, Muse, Knife Party, The Wombats, Hot Natured, Sam & The Womp, The Overtones, Si Cranstoun, Marmozets, Bear Hands, Grades, Coldplay, Lily Allen. Responsibilities: Assisting Head of Marketing across all priority acts, as well as my own projects. Building relationships with artist and management, acting as their primary contact at the label. I also have built strong relationships with key suppliers/accounts as well as in the company and internationally. Planning and executing marketing campaigns across TV, print, digital and outdoor. Working on all creative content for each artist; including album artwork (art direction, collating label copy, approval from artist/management, and working with production to produce all formats and meet deadlines). Organising and overseeing all aspects of videos, photo shoots TV ads and digital content. Managing artist budgets, negotiating with external suppliers as well as dealing with their payments.

The enterprise was a singing talent search among Leeds students in association with BigonRoad Records which involved an audition process and a final showcase with winner winning recording contract with label. • Created new business structure by connecting student talent to industry network. • Produced effective and creative marketing plan for target audience. • Tasks included finding suitable venue, organising finalists, sponsors and other business partnerships. • Arranged scouts to attend final event; including A&R from Universal Music. • Created close relationship with partnered Record Company Executive, other suppliers and partners of the project, including student radio and press, established hair and beauty salons and partnered charity. • I oversaw all aspects of the project, delegating roles to runners and acted as guidance for artists.

This role took place at the charity’s summer and winter play schemes. The role involved looking after children in need of one to one assistance, with varying degrees of mental and physical disabilities. This role helped me learn about different children’s disabilities and their needs. It also required a patient and responsible attitude towards working with children with such differing needs.

Attended photo and video shoots, booked couriers for artists and staff, collected packages, filing, attended marketing, advertising, sales and general meetings.