Hazem Al Charaa
About
Hazem Al Charaa is from Iraq. Hazem Al is currently General Manager and Group Deputy CEO - Al Hayat Group of Companies at Al Hayat - Pepsi, located in Iraq. In Hazem Al's previous role as a General Manager - Iraq at Karwanchi Group مجموعة كرونجي, Hazem Al worked in Arbil, Iraq until Jul 2022. Prior to joining Karwanchi Group مجموعة كرونجي, Hazem Al was a PepsiCo - General Executive Director ( Sales , Capability , MEM)- Iraq at PepsiCo and held the position of PepsiCo - General Executive Director ( Sales , Capability , MEM)- Iraq at Iraq-erbil . Prior to that, Hazem Al was a GM- Iraq at Bait Al Emarat, based in Iraq from Jan 2017 to Apr 2018. Hazem Al started working as Business Director - Iraq at FATTAL GROUP in Iraq in Mar 2014. From Aug 2012 to Feb 2014, Hazem Al was AlHayat Co, Sales &Marketing Director at PepsiCo, based in Iraq - Erbil . Prior to that, Hazem Al was a 3- Sales and Capability Director -Syria , 2008 - 2012 Joud Company (Pepsi). at PepsiCo, based in Syria from Sep 2008 to Aug 2012. Hazem Al started working as PepsiCo/ Syria Regional Sales Manager 2001 - 2008 at PepsiCo in Damascus in Oct 2001.
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Hazem Al Charaa's current jobs
Hazem Al Charaa's past jobs
FMCG Distribution Company
- Coaching, motivate, and upgrades skills and competences of my team - Conduct regular management & staff meetings, to consolidate business plans implementation and share knowledge and best practices - Set objectives and clear assignments to team and control them، objectives setting and attainment. - Monitor, reviews and recommends on changes of structure, headcounts and personnel within department - Consultation with GED and HRD promotion of personnel within unit or to another group - Conduct yearly and semiyearly performance appraisal of reports. - Work on developing & spreading the values of the group inside the organization – - Drive implementation in the unit of KFF،¦s procedures and systems, related to HR, Marketing, Sales, Accounting, Audit, IT, - Control the operating costs of unit. - Reporting financial figures to management and proposes corrective actions when needed. - Prepare, executes and follows-up approved budgets, costs, expenditures, price structures, working capital management - Review / control / agree with team annual business plans and issues sales forecasts - Conduct with brand managers brand reviews and controls - Monitor marketing strategies and plans execution - Review and approves annual marketing plans and related budgets. - Revise & upgrades constantly sales systems & processes to maximize top line growth - Review sales forecasts per brand. Follows up achievement and coordination through all functions. - Sit Plan, determines & ensures proper implementation of all coverage plans (per supplier, brand, channel, etc.
Accountabilities: • Prepare, communicate and implement through the Sales & Distribution Team the annual sales operating plan • Prepare and communicate sales forecast and owns the results of % Good Forecast and Forecast Accuracy • Agree performance objectives with direct reports ( and ensure the same is converted to all units / functions up to a CR level ) based on RAMS and market execution initiatives • Support, sponsor roll out and sustain the implementation of Best Practice Tools • Develop company’s strategy & policy related to: pricing, line up, credit terms, stock holding, participate in developing marketing plans, etc. • With General Manager along with the support of the respective functions. • Maintain physical presence in the market to recognize good performance and highlight areas of improvement • Liaise with other departments within the company to ensure that support required to achieve AOP objectives is provided
Role: Develop sales force capability by leading the implementation and sustainment of Field ready sales tools per Annual Operating Plan (AOP), • Lead the implementation within the Company. • Deliver training to all sales units. • Support SD&RM& Unit Managers and Territory Development Supervisors (TDS)s as they train and coach their reports. • Review the implementation and establish corrective plans as necessary . • General Supervisor of Joud Key account project's (P&G - Bell - Lays-Pepsi) 2009 until now. • Joud Re-routing Manager.
4- Southern Regional Sales manager for ( Damascus – Damascus side- Daraa- Al swedaa- Alqnerta ) and Sub-distributors , & Pepsi Club Project Manager, Competitor Project Manager , from 2005- 2008 Joud Company Syria . Role: (Execute the Sales plan for the Region and achieve the sales volume, net revenue, market execution and customer service objectives through effective leadership and maximum utilization of the Region’s sales team). Accountabilities: • Convert the Region’s sales, net revenue and market development objectives to all Unit Sales Managers within the Region. • Provide ongoing coaching to all USMs within the Region and ensure they are properly equipped, trained and motivated to Achieve their objectives. • Ensure proper roll out and sustain the implementation of Best Practice Tools within the Region. • Develop strong relationship with Key Accounts within the Region, this will include coordinating with the Key account manager on all call coverage & customer wiring. • Report competitive activities to the Sales &Marketing Director as and when it happens • Report infrastructure requirements within the Region as per market needs to the Sales & Distribution Director. • Assess the Regional sales staffing and skill requirements. Develop plans to address short and long term HR needs within regoin