Hazem Heikal

- Developed a strategy to enhance GeneGlobe, a QIAGEN online tools for customers, by coordinating with web developers, corporate marketing and global product managers to incorporate customer insights into GeneGlobe’s design and marketing strategy, resulting in an improved experience for users during usability tests. - Created a marketing plan for launching the new GeneGlobe by identifying both internal and external stakeholders, and defining channels of communication, objectives and messages for these stakeholders. - Developed internal and external training materials, which made the capabilities, uses and benefits clear for QIAGEN employees and business partners.

Developed and implemented business strategies for two of four business units at Siemens Healthcare Diagnostics Egypt & Libya. - Monitored and improved performance of business partners by revamping their sales training programs & aiding them develop business plans. - Led the restructuring of our technical training program to ensure customer satisfaction with Siemens’ services. - Created and implemented business plans for HHS and POC business units, in addition to acquiring two business partners in Egypt & Libya, thus increasing our distribution channels and allowing us to gain greater access to the Egyptian & Libyan diagnostics markets.

Offered guidance and aid to less experienced and newly hired colleagues. Utilized a specialized technical knowledge of specific product lines and continued to bear the responsibilities of the account manager and application officer position. - Specialized in Chemistry product line and offered advanced technical support. - Acted as a liaison between the sales department and other departments such as finance, operations, supply chain, etc. - Offered support to colleagues on customer sales presentations relevant to the Chemistry product line. - Provided basic training on Chemistry products to newly hired colleagues. - Led a team of Siemens colleagues to improve technical and administrative processes for the third largest healthcare diagnostics lab in Egypt, enabling it to receive accreditation.

Held the responsibility of managing the relationship between Siemens Healthcare Diagnostics and its clients. Handled logistics, technical support and financial negotiations. - Devised and implemented a customer inventory ordering and forecasting process for the Upper Egypt region, reducing customer inventory shortages by 80%, leading to increased customer satisfaction. - Introduced Siemens products into strategic sites such as the Egyptian Ministry of Health by building relationships with decision makers, positioning Siemens as a high-quality service provider, conducting workflow analysis, identifying areas of improvement, and presenting Siemens’ solutions. - Received appraisals as the best performing account manager for three consecutive years.

Held the responsibility for promoting and selling company’s pharmaceutical products and increasing their market share within a designated geographical area by working closely with physicians and pharmacists. - Leveraged secondary approved indications for GSK products, thus increasing prescription rates by 20% & prescribing physicians base by 10%. - Conducted market analysis in the geographical area by gathering data on physicians’ prescription habits, as well as prescription rates for both GSK and competitor products, and used analysis to identify market trends and adjust standard sales calls to address physicians’ needs.