Hedi Mardisoo
About
Hedi Mardisoo is from Estonia. Hedi is currently Vice President at Startups for Europe, located in Brussels. Hedi also works as Member of the Management Board at Estonian Founders Society, a job Hedi has held since Jan 2024. Another title Hedi currently holds is CEO & Co-Founder, Chairman of the Board at Cachet. In Hedi's previous role as a Member of the Continental Council at Allied For Startups, Hedi worked in Brussels Metropolitan Area until Aug 2026. Prior to joining Allied For Startups, Hedi was a Owner at Matuk and held the position of Owner at Tallinn. Prior to that, Hedi was a Chief Communication and Marketing Officer at Starman Group at Starman AS, based in Estonia from Nov 2015 to Nov 2016. Hedi started working as Head of Communication, Group Business Support & Group IT at Swedbank in Tallinn/Stockholm in Mar 2007. From Mar 2007 to Nov 2009, Hedi was Communication Manager at Hansabank. Prior to that, Hedi was a International Marketing Manager at HansaWorld from May 2002 to Feb 2007. Hedi started working as Sales Representative at NBN in Jun 2001.
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Hedi Mardisoo's current jobs
Cachet is an insurtech providing tailored insurance for the platform economy. Our technology manages and embeds insurance, aggregates gig work and asset usage data, and enables personalized, competitively priced coverage based on actual work hours or asset usage.
Hedi Mardisoo's past jobs
Matuk is a consultancy company, providing strategic communcation, branding, and business development service. Public speaking. Founded in 2017 by Hedi Mardisoo.
Key achievements to highlight: project owner for building a new Starman corporate website, developed new Starman Group Brand and Marketing Strategy, renewed the corporate values and purpose structure and launched a new Group Intranet. Lead a team of 6 and belonged to Starman Group Management.
Highlights: * Built a communication structure first catering the needs of 750 IT people in the Pan-Baltic IT organisation. After that repeted same with integrating Swedbank Swedish IT ogranisation to the same structure, ending up with total 1500 people. * Acted as an “interpret” between local country business organisations and IT. Organised events, hackathons, and ideations. * Supported with IT related lobby work on high impact infrastructure projects. * Managed the IT related communication during the 2007 first-ever cyberwar in the world. Extensive experience in change and crises communication management. Co-responsible for creating a new Swedbank group cri- sis communication policy * Worked with Swedbank employer brand, internal culture and corporate values * Produced internal monthly TV program, gave out regular newsletters, ghost authored numerous articles. * Throughout my career in the bank, I belonged to management teams of Group IT, GBS and Group Corpo- rate Affairs. * Lead teams of up to 5 persons
I was responsible of raising the awareness of HansaWorld in European and African market. In charge of re-branding the company image. Marketing (Corporate, Channel & End User, PR.) I have been responsible of building partner relationship with Nokia and bringing range of mobile business solution products to the market.
Selling different broadcasting projects and TV ads.