Helen Tupper
About
Helen Tupper is from London, England, United Kingdom. Helen is currently Doctoral Student at Nottingham Business School, Nottingham Trent University. Helen also works as Member Board of Trustees at Chartered Management Institute, a job Helen has held since Oct 2025. Another title Helen currently holds is Contributing Writer at Harvard Business Review. In Helen's previous role as a Board Trustee at Working Families, Helen worked in until Apr 2023. Prior to joining Working Families, Helen was a Commercial Marketing Director at Microsoft and held the position of Commercial Marketing Director at Reading, United Kingdom. Prior to that, Helen was a Evangelism Marketing Director at Microsoft, based in Reading, United Kingdom from Oct 2016 to Jun 2017. Helen started working as Head of Marketing, Virgin Red at Virgin in London, United Kingdom in Oct 2014. From Jul 2013 to Sep 2014, Helen was Head of Virgin Insight at Virgin, based in London, United Kingdom. Prior to that, Helen was a Global Head of Customer Experience & Thought Leadership (Castrol B2B) at BP, based in Reading, United Kingdom from Nov 2011 to Jun 2013. Helen started working as Marketing Academy Scholar at The Marketing Academy in May 2012.
You can find Helen Tupper's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Helen Tupper's current jobs
Studying PhD focused on team learning dynamics for career development.
The Chartered Management Institute (CMI) is a professional UK body that promotes professional management and leadership by providing qualifications, research, and networking opportunities to help individuals and organisations develop their skills and achieve career advancement. The CMI is unique in its ability to award Chartered Manager status, the highest accolade for managers and leaders, and offers qualifications recognised globally to boost careers and improve business performance.
Squiggly Careers is a global career development company providing learning programmes, thought leadership and expert insights to make squiggly careers better for everyone.
Helen Tupper's past jobs
Our mission at Microsoft is to empower every person and organisation on the planet to achieve more. My role as Commercial Marketing Director is to drive forward this mission by being a leading voice in Microsoft UK’s marketing performance and transformation. On a day-to-day basis this means that I'm responsible for the Commercial Marketing strategy, plan and business results. I lead my team to bring together end-to-end strategy, planning, marcoms execution, lead flow management, and measurement for the commercial business (covering Enterprise, Public Sector, mid-market and small business) in the UK.
A unique role working with technology that is going to change lives! As Marketing Director in Microsoft's DX division, I am responsible for driving evangelism and bridging the gap between early stage engagement in technologies including Artificial Intelligence and Machine Learning and mass market adoption. Working with a wide range of audiences including start-ups, communities and leading universities, my team are responsible for creating powerful stories about the impact of these technologies to diffuse innovation across the UK market.
Responsible for the launch and growth of a new, mobile-first Virgin business, which rewards members for their engagement with Virgin and disrupts the traditional loyalty model. Leading a team of marketing specialists and working closely with all Virgin companies in the UK. Accountabilities: - Brand development - Customer acquisition - Member engagement - Customer research - Customer service. www.virginred.com
Leading a team of data analysts, proposition managers and insight managers who turn vast amounts of data from the Virgin businesses into compelling and actionable insight. This Insight is used to improve customer experience, drive customer acquisition/retention and develop new product and service concepts for Virgin. Role specifics: - managing digital analytics & insight for virgin.com - managing global brand health tracker - owning and evolving the Virgin Single Customer View - developing customer segmentations - shaping and communicating consumer trends - leading proposition development for Virgin group - developing B2B and B2C loyalty initiatives
Responsible for Castrol's customer facing activity and external presence across the global B2B divisions of Aviation, Industrial, Marine and Energy. Specific areas of accountability include: - Digital strategy and activation - PR and thought leadership - Customer insight, segmentation and journey mapping - Brand management - Comms management - Agency selection and management - Events and sponsorship