Helen White
About
Helen White is from Slovakia. Helen is currently Senior Digital Manager at British American Tobacco, located in Strand, England, United Kingdom.
Helen White's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.
Helen White's current jobs
Core focus on digital capabilities scaling as per Marketing Activation and Consumer setup equilibrium - Assessed digital capabilities maturity and set up the effective digital activation model through in-house team composition, service suppliers cooperation framework, ways of working enhancement. Piloted and scaled up the best practices for tobacco heated products (Glo device) and modern oral (Velo nicotine pouches) brands in Ukraine resulting in optimized ROMI & performance in SoMe, Content, Paid Media, Ecommerce and CRM - Powered up consumer centricity in D2C ecommerce by putting forward design thinking, martech roadmap and advanced analytics solutions. This allowed to launch new "born digital" services and improve consumer engagement for the existing ones - Introduced 360 Consumer Experience Management concept across channels and systems to continue nurturing digital methodologies usage beyond ecommerce - Pioneered global data products adoption for PowerBI in UA market, along with citizen data scientists development in the team with EDP/Dataiku/Snowflake onboarding