Henry Goldberg
About
Henry Goldberg is from Dallas, Texas, United States. Henry works in the following industries: "Internet", "Marketing & Advertising", "Entertainment", and "Retail". Henry is currently Head of Research and Insights, Global CX at Twitter, located in Dallas, Texas, United States. In Henry's previous role as a Global Strategy and Experience at Twitter, Henry worked in San Francisco until Mar 2021. Prior to joining Twitter, Henry was a Media Insights & Analytics at Twitter and held the position of Media Insights & Analytics at San Francisco Bay Area. Prior to that, Henry was a Data Solutions Manager at Centro, based in Greater Los Angeles Area from Jun 2016 to Aug 2017. Henry started working as Data Solutions Manager at Centro in Greater Chicago Area in Apr 2016. From Jun 2015 to Apr 2016, Henry was Solutions Specialist at Centro, based in Greater Chicago Area. Prior to that, Henry was a Senior Client Service Analyst at comScore, Inc. from Apr 2015 to Jun 2015. Henry started working as Client Service Analyst at comScore, Inc. in Jul 2013.
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Henry Goldberg's current jobs
Optimize the effectiveness of customer experiences on Twitter through qualitative and quantitative measurement
Henry Goldberg's past jobs
•Analyze and present large sets of data in an actionable, story-telling format to help top-tier, global agency clients to understand effectiveness of International, multi-platform ad campaigns through campaign monitoring tools, online surveys, offline sales, and path-to-purchase custom studies. •Developed custom Re-contact survey analysis with statistics team to help client identify which brand metrics, when responded to favorably, were actually responsible for generating lifts in reported sales. Due to the study’s results, the agency changed main KPIs and business strategy for future marketing efforts. •Service clients daily to help optimize campaign flights in real-time, providing recommendations on where to allocate money, so that campaign results best align with client goals.
•Helped manage and expand men’s accessories business based on past inventory data and trends. Influenced Buyer’s decision at vendor visits by turning consumer buying behavior into tangible stories. •Developed sales optimization report for sunglasses with input by vendor, style, and store location. •Worked on project to identify opportunities to further integrate electronics and technology into the Bloomingdale’s business via competitive market analysis and consumer behavior.
•Ran A/B testing for newly revised Direct Mail and OVM communications to better penetrate the deactivated consumer. •Created graphs and data snacks illustrating effectiveness of Account Resolutions Team and external vendors, ensuring more accurate view of customer pain points. •Conducted SWOT analysis of industry help CRM team craft future marketing strategy.