Hernan Asorey

I lead the applied Machine Learning global team in engagements with some of our top customers around the world, to tackle their most significant technical challenges through AI and Machine Learning. My focus is scaling Machine Learning expertise, creating new opportunities with our customers and our products. Building customer moonshots by leveraging intercompany and partner collaboration for transformational solutions.

I was responsible for transforming all data across Salesforce into actionable insights and ideated, designed, and developed AI applications that resulted in the 4th industrial revolution at Salesforce. I led Salesforce's understanding of customer health via AI applications such as Net Adoption Score (NAS), which is a deep-learning powered engine to understand how customers leverage Salesforce technology, and Net Promoter Score (NPS), the voice of the customer, so both can inform how to get to succeed with Salesforce. Additionally, I headed Enterprise Information Management, data strategy, governance, quality, and operations, as well as the Data Ecosystem infrastructure that enables delivering trusted data intelligence at scale. Hernan and team were responsible for Einstein Guidance with unprecedented accuracy by leveraging AI as a key differential to previous approaches in the field. Links: https://www.salesforce.com/video/1758690/ https://www.ciodive.com/news/chief-data-officer-coronavirus/583745/

Responsible for transforming all data across Salesforce into actionable insights and ideating, designing, and developing AI applications that lead by example the 4th industrial revolution at Salesforce. Ideated and built Einstein Guidance (EG) for Salesforce, that leveraged AI as a key differential to previous approaches in the field, driving unprecedented accuracy on financial guidance. (Einstein Guidance featured by Marc Benioff May, 2017: https://goo.gl/uqQR3s at Einstein Guidance featured by Marc Benioff Feb, 2018 - Davos: https://goo.gl/JqzizG).

Continuing the path of disruption via applied data science to everyday problems. We strive to create prescriptive insights to drive growth. We let data tell stories that we then evolve into action and impact.

Brought into a key leadership position to transform product ideation, development, and customer engagement to an evidence-driven culture where intelligence becomes an intrinsic part of the product to ship. Manages, grows, and inspires a world-class team of data experts across all information spectrum: information engines (digest), analytics engines (visualize), data science (apply), experimentation and optimization (test and learn). I drive to deliver: DATA.SCIENCE.INSIGHT.ACTION!

06/2013 - 06/2014: Vice President, Analytics Innovation 12/2012 - 05/2013: Promoted to Divisional Vice President, Data Sciences Labs & Customer Intelligence 09/2012 - 11/2012: Divisional Vice President, Data Sciences Labs Recruited to lead interdisciplinary research teams; leveraged research projects and innovative technologies to impact existing businesses and incubate new business opportunities. Demonstrated ability to describe complex technology at a higher level of abstraction and effectively communicate the implications of innovation through data, insights and predictive techniques in business terms. This ability gained C level sponsorship as to be appointed as the lead for Customer Intelligence strategy and implementation for Sears after 4 month with the company. This new responsibility set was incremental to Data Sciences Labs. After 5 months of executing in this expanded role, appointed to lead the totality of the center of excellence for Analytics for Sears Holdings.

Recruited to steer direction of global HR data analysis and reporting across six key (6) functions to align with Global Talent Data Strategy. Quickly gained sponsorship from C-suite leadership for key initiatives based on performance-focused data intelligence. Groomed and mentored 15-member, globally distributed team.

Worldwide eCommerce Marketing. Brought on to accelerate profitable conversion of website traffic across 47 countries, designing and implementing embedded analytics and optimization platform for eCommerce. Directed 20+ startup team to acquire actionable business insight to influence executive decision-makers on eCommerce strategy, marketing processes, and business scorecards. Developed and trained users on global standardized tools, business processes, and reporting capabilities.

Promoted from Business Intelligence Solutions Manager Promoted from DW & BI Principal Architect Promoted from DW & BI Staff Engineer Relocated to U.S. via company sponsorship, transitioning from technical to business roles to transform worldwide Customer Service (CS) from cost center to strategic profit center. Established Enterprise Data Warehouse (EDW) Layered Architecture and Master Data Management (MDM) systems. Led globally disbursed team of 30+ BI solutions experts and implementation of MicroStrategy technology for eBay’s EDW. Elevated efficiency, productivity, and sales performance for call center operations by mining data to exploit previously unidentified up/cross-selling opportunities.

Guided team of ten (10) to deploy finance strategy, definition, and development of new Central Data Warehouse in 31 countries across Latin America. Functioned as Data Quality Custodian and led advisory team on financial compliance and audits. Served as key player on Advisory Committee to streamline deployment of OPMIS Global Consolidation Strategy.