Hesham Askalany

Responsibilities: Distributor Management: • Manage the distributor for optimal performance, meeting price, sales and market share objectives • Work hand-in-hand with distributors as Company’s representative, managing the relationship and optimizing for success • Establish and measure individual and team goals, quotas, metrics and expectations in conjunction with Managing Director • Performance controlling by monthly updated revolving year end planning, GAP-analysis and implementation of corrective actions • Support and hold Distributor accountable for the effective management of resources provided by Company, just like clinical data, certificates, registrations and promotional material • Support the distributor in effective field-sales management including accompanying the sales managers in end user visits, like product demonstration in O.R. • Training and coaching of the distributors field-sales team • Support distributor search for new countries or as substitute Sales: • Research and analyze products, markets and competition • Inform own organization Marketing, R&D about trends and markets’ demands • Execute product plans (launch, price target, turnover target, volume) • Realize promotional activities in cooperation with distributors • carry out pricing and profitability analyses (gross margin level) • strive to provide superior value for distributors and end users • support innovation process (product ideas, market potentials) • Training and coaching of end users (surgeons) • Presentation of Company’s vision, strategy and products to end users.

Medixme is a marketing company based in Cairo – Egypt , Medixme is the sole agent for a lot of multinational medical products & Devices suppliers in middle East countries , Medixme have their own scientific offices in some countries & other countries they work through local distributors. Medixme has two main business sectors, Orthopedics products & Wound Care Products. Medixme Represent in Gulf Area following companies: DeRoyal USA (Wound Care Products) Orthopedic Innovation England (Orthopedic implants) THT France (Sports medicine products) Tissue Net USA (Human Bone & soft tissue graft) LiteCure USA (Deep tissue leaser therapy device) Key Responsibilities: Construct a reasonable challenging business plan through preparing quantifies input in terms of objectives/ strategies and market knowledge. Seek, Evaluate & Capture business opportunities for the group. Develop sales & marketing plans including marketing studies & survey. Manage, Develop sales & marketing team. Manage & Control the selected distribution channel through sales & marketing team. Seek maximum retention utilizing the company available resources. Regulatory & Saudi FDA Product Registrations for suppliers Create efficient distribution network in different countries Monitor, control & manage distribution channel Providing distributors’ sales team with the required marketing & sales support. Local budget management. Stock management, products pricing structures.

Key Responsibilities: Providing distributors’ sales team with the required marketing & sales support. Achieve Saudi Arabia revenue profit forecast and insure cost remain in selling budget allocated in business plan. Develop sales & marketing strategies. Maximizing the market share identify & developing opportunities. Full supervision for six different franchises (SBA) in Saudi Arabia. Arthroplasty –Arthroscopy - Spine- Trauma- Motor Systems& Navigation System. Provide sales force with sales management support and combat both competitive threats and maximize sales performance.  Develop & train sales team including co-sales visit. Manage employees through the value and principles. Create & maintain professional working relationship between local distributors Saudi distributors and BBraun Aesculap- Germany. Create 3rd party distributor option to solve the weakness of the current one.

Key Responsibilities: Manage & supervise sales team insuring achieving set targets in terms of market share and prices. Monitor competitor moves. Collect & report the required market information in terms of competition, prices, and market share. Provide full support to sales team. Strengthen relationship with key accounts (customer). Organize special indoor & outdoor events Full supervision for two different projects; Generate, record, and maintain Account profiles and plans, including keeping track of key decision makers Ensure knowledge of and compliance with company policies and processes. Attend & Assist Ortho-Surgeons (Seniors & Juniors) in Trauma &Reconstructive Surgery minimum 15 operations per Month. Arrange Workshops for Surgeons & OR Nurses to be Familiar with J&J Systems & Implants. (About 5 per Month). Arrange Medical Symposiums (Orthopedic Clubs) in different hospitals Governmental, Army forces and Private Sector (6 Events per year). Arrange Special Education Program to increase the awareness of the TKR Patients about TKR Operation and sharing the old Patients experience with the new patients. ( TKR Patients Clubs) Strengthen relationship with key accounts (customers).

Key Responsibilities: Manage tender & governmental business in central area Strengthen relationship with key accounts (customer). Seek maximum retention utilizing the company available resources. Monitor competitor moves Manage & supervise sales team insuring achieving set targets in terms of market share and prices.

Key Responsibilities: Sales & promotion of company products in KSA central area Collect & report the required market information in terms of competition, prices, and market share.