Hisham El Mahdy

- Full P&L and functional responsibility: 4K employees, 1 Factory, 1 Farm and 27 DCs across 6 countries. - Fastest Growing Dairy and Juice Player in Saudi Arabia. - Accelerated innovation pipeline, driving premium Dairy and Juice category growth, and expanding market share leadership. - Established Sales Transformation agenda: Team restructuring, Infrastructure Deployment, Sales Process Enhancements, and In-store Presence Programs leading to increased retail distribution and improved route efficiency. - Revamped Digital Strategy, industry-leading on emerging social media platforms, expanded reach in E-commerce. - Iraq Expansion Project: New Factory Start-up and Dual Distributor RTM Set-up in place for H2 start-up. - Restructured Integrated Supply Chain: introduced new leadership, leveraged OEM engagement to improve line efficiency, strengthened Supply Chain Structure introducing S&OP Process and Metrics. - Implemented Oracle ERP migration, established cost control programs leveraging new system capabilities.

Managing Director – ICAPP- – International Co. For Agricultural Production & Processing (Egypt) Jan’20 – Nov’20 - Full P&L and functional responsibility: 800 employees, 1 Factory, 2 Farms and 2 DCs. - Developed End-to-end Supply Strategy: Farming and Processing, re-focused Commercial Strategy to expand export margins. Food Division Sales Transformation Lead (Regional Role) Jan’20 – Nov’20 - Recommended KSA Transformation Plan, Partnered with Food Division Team, Cluster MD’s & Leadership Teams to develop aligned agenda. Managing Director- Americana Snacks Cluster- (Senyorita Group Food Industries- Egypt) Jan’19 – Jan’20 - Full P&L and functional responsibility: 5,600 employees, 4 plants and 67 DCs. - Re-aligned category support plans to drive sustainable profitable growth through flavor/ pack innovation, improving value offerings vs key competitors and Protecting leadership share of 30% in Snacks. - Re-structured Sales to one consolidated structure sharpening focus on retail distribution, rolled out HHT Technology and optimized footprint to 45 DC’s reducing cost-to-serve by 5%. - Developed Fit-for-growth Exercise in partnership with Mars & Co consultants, executed in-full reducing 600 HCs across all functions and consolidated to 3 plants.

- Led the commercial organization of Saudi Arabia Western Region, Yemen and Africa Exports. ⮚ Delivering record Liquid Refreshment Beverage 46% and Carbonated Soft Drinks Share 88%. - Transformed the organization, driving Pre-sell and Tel-sell +90% of the business, reducing selling cost by 35%. - Leading the Revenue Management agenda, delivered Excise Tax and VAT execution. - Expanded nationalization from 12% to 20% and doubling female representation.

- Led sales agenda across the MENA Region as well as Global and Regional accounts management. ⮚ Created/ Established the MENA Region Sales Function, defining roles/responsibilities and RACI between Sector/Region/Commercial Unit sales as well as Franchise, Bottlers and Category teams. - Spear-headed PepsiCo’s leadership in Foodservice through driving strategic account wins in Entertainment: DPR, IMG and Reel Cinema’s and step-changed engagement with Restaurant accounts: Yum! Americana, Subway, Tazaj and Domino’s. - Drove regional multi-category engagement with MAF Carrefour management enabling profitable share growth. - Transformed the front-line capability agenda leveraging technology in training.

- Led the sales agenda across 7 franchise markets, 11 bottlers - Grew MT share in Saudi +2pp to 82%, through turning around PEP business with Panda. - Engaged franchise, bottlers and top customers to drive Foodservice activation in top accounts: Americana, Subway and Vox Cinemas.

- Led the sales function across 11 countries to deliver top-line and share growth. - Grew KSA share by 5pp from 57.2% to 62.1%, developed Jordan & Lebanon Distributors to double the business in 3 years. - Led Revenue Management agenda delivering +3PP flow through 3 consecutive years - Executed succession plan, staffed 2 new directors assigned 3 DR’s to developmental roles - Built Safety structure across KSA & set the right tone for the front-line - Delivered Green rating in OHS ’13. - Represented GCCF BU in Don M. Kendall International Markets Awards finals’13 for Large Developed Snacks Businesses.

- Led a team of 800 employees, 30 managers and 8 direct reports to deliver sustainable double digit profitable sales growth across all channels in Saudi Arabia. - Transformed the sales organization to fully implement hand-held technology driving Go-to-market efficiency and improving distribution. - Worked with local and regional teams to develop & implement a Revenue management strategy that drives sustainable profitable growth.

- Led a team of 400 employees, 14 managers and 6 direct reports. - Managed 20 3rd party distributors to deliver company distribution and growth objectives. - Developed and implemented go-to-market strategies & tactics to meet business expansion and profitability objectives. - Managed organized trade & on-premise channels & led the trade marketing agenda.

- Leading a sales force of 200 employees, 3 Service Providers and 6 associates. - Achieving Market Share Leadership in Greater Cairo

⮚ Setting-up and managing the sales forces serving Greater Cairo, Canal Zone, Touristic Areas and Upper Egypt.