Hoda El Behairy

Manages sales of the company’s products and services. Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings. CORE FUNCTIONS: Collaborates with [Director of Sales] in establishing and recommending the most realistic sales goals for the company. - Manages an assigned Egypt sales area to maximize sales revenues and meet corporate objectives. - Establishes and manages effective programs to compensate, coach, appraise and train sales personnel. Provides quarterly results assessments of sales staff’s productivity. - Coordinates proper company resources to ensure efficient and stable sales results. - Formulates all sales policies, practices and procedures. - Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers. - Collaborates with [Marketing, procurement teams] to develop sales strategies to improve market share in all product lines. - Interprets short- and long-term effects on sales strategies in operating profit. - Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts. - Collaborates with [Marketing] to establish and control budgets for sales promotion and trade show expenses. - Reviews expenses and recommends economies. - Holds regular meeting with sales staff.