Holly Feldt

-Explore new format and design possibilities to add to the company repertoire of product. -Development of in-line, new development, new category and high quality licensing products. -Work with innovation team to maintain consistency with design guidelines -Ensure that new designs and products are in line with current seasonal and market trends -Create specifications (i.e. measurements, color, material usage and construction) to guarantee proper development with factories -Partner with sourcing team to evaluate the production and construction of product to align costs involved in production -Educate project managers and designers on new and updated constructions, materials and embellishments -Create spec guides for factories to clearly outline the details, colors, constructions and measurements of new product -Participle in team critiques of work-in-progress designs -Create product templates and design references for design team and product development teams -Maintain creative libraries for company-wide reference -Build 3D mock-ups for use by the design team, to more effectively represent products on 2D platforms -Constantly update mock ups and templates as changes are made during the innovation and sourcing process -Act as a liaison between the Innovation team and Design team to ensure designers are fully trained on new products

-Create and execute design of a range of formats pertaining to home décor -Develop exceptional and innovative designs that differentiates Williamson Home from competitors -Manage timelines and deadlines for assigned projects from concept through completion -Create polished visual designs and precise specifications -Model Williamson Home's creative strategy based on direction from the Design Manager -Participate in team critiques of work-in-progress designs

-Making Press Check Runs to ensure items are printed to quality standards -Design seasonal mailers that are sent to customers for birthdays, anniversaries and pieces that welcome them as a customer -Design advertisements that are used in several different magazine publications -Design signage and presentations for in-store retail usage -Headed the conceptualization and design of annual Store Managers Event -Complete various design projects in a prompt and accurate manner -Build layout concepts (Grey Boxes) for product catalog -Make company wide changes to catalog before production using Cproof software -Design marketing & promotional materials for retail and corporate use -Design promotional digital blasts for use in social media and e-mail distribution -Design trend cards per season

-Build layout concepts (Grey Boxes) for product catalog -Make company wide changes to catalog before production using Cproof software -Design marketing & promotional materials for retail and corporate use -Organize binder for photoshoots -Design promotional digital blasts for use in social media and e-mail distribution -Design quarterly company newsletter -Design trend cards per season -Design training packets from call center -Participate is shot-list review meetings in order to prepare for each photoshoot -Create spec templates to send to printers -Complete image requests for various departments by formatting them based on departments specific needs, and sending them or placing them on specific company server

-Supervision of a store team -Coaching and training of sales associates -Creating an unforgettable shopping experience -Interacting with customers on a regular basis -Providing fashion advice and helping customers grow their wardrobe -Opening and closing of store -Reaching personal and team sales goals -Creating and maintaining store's visual appearance -Merchandising of products -Designing floor layout, and product displays -Networking, interviewing & hiring of candidates -Leading orientation and training of new associates -Creating weekly associate schedule -Maintaining supply levels and orders

Supervision of a store team -Coaching and training of sales associates -Creating an unforgettable shopping experience -Interacting with customers on a regular basis -Providing fashion advice and helping customers grow their wardrobe -Opening and closing of store -Reaching personal and team sales goals -Creating and maintaining store's visual appearance -Merchandising of products -Designing floor layout, and product displays

-Designing spreads and layouts for magazine -Contributing supporting infographics, or photos for written stories -Collaborating and communicating with writers to develop supporting visuals -Writing and researching accurate and timely stories -Seeking out and investigating stories via contacts, press releases and other media -Interviewing a range of people depending on story being covered

-Assisted in setting up decorations for weddings -Responsible for checking guests in and out of their suites -Reserved rooms for prospective guests -Entertained guests at local Art Shows -Installed and assisted in designing Art installations before each art show -Organize books in library, by checking in, out, and restocking

-Planned a fashion show that raised over $15,000 for the Children's Tumor Foundation -Designed all promotion materials for the fashion show, along with designing various other projects for the shop. -Solicited the Kirkwood area for donors and sponsors to help fund the fashion show and The Children's Tumor Foundation -Styled customers in the newest fashions as needed on the sales floor. -Prepared and checked in new inventory for the sales floor -Designed and created an e-commerce website for the company -Assisted in visual merchandising, and window displays

-Referred to Plan-O-Grams when designing floor sets and window displays -Processed inventory and new merchandise preparing it for the sales floor -Assisted customers in styling of wardrobe -Provided product knowledge to customers and newer employees -Handled returns, complaints, and register transactions at cash-wrap -Ensured the store was neat, clean and organized as an IBC (in-between-customer) -Participated in store opening and store closing duties.