Honny Hillegonda Kipnis Groen

Medical Device Wellbeing startup in Stealth Mode,• Fundraising: Leading the company's fundraising efforts, including securing seed funding from investors and venture capital firms. • Market Validation: validating the market potential for the company's medical devices and refining the product & go-to-market strategy based on market feedback. • Product development: Overseeing the development of the company's medical devices, including working with engineers and product teams to bring new products to market. • Regulatory Compliance: Ensuring that the company's medical devices meet all relevant regulatory standards and requirements and navigating the approval process with regulatory agencies. • Business Development: Establishing partnerships and collaborations with key stakeholders, including distributors, healthcare providers and other medical device companies. • Team Building: Building and leading a strong, cross-functional team, including hiring and training new employees as needed. • Financial Management: Managing the company's seed funding and developing financial projections and budgets for future rounds of funding. • Market Positioning: Positioning the company and its medical devices in the market, through effective branding, marketing, and communications. • Investor Relations: Building strong relationships with investors and keeping them informed of the company's progress, financial performance, and growth opportunities.

www.human-x.com

The largest privately held company in the field of medical device manufactures Taking the company from OEM partner for global market leaders, to an alone standing individually branded world leader in its field. Building a committed distribution network, while creating and implementing the Marketing strategy. Continuously building a constructive and growing network in which the product line will be viewed as a premium product in its field. Yearly Sales increase , Active managing and Leading the ongoing project of the largest sales account, where the company acts as an OEM, R&D, Product developer, commercial registrars for a worldwide market leader in the field of Gastroenterology.

Changing the world of medicine moving the medical word from an invasive parameter to non-invasive parameter “Sales through market education and market awareness”. . Taking a company with an innovative product whom solely concentrated on research and development, moving them to commercialization changed the initial set marketing strategy of the company to a more profitable market potential. Identified the correct environments for sales and advised product adjustment. Responsible for worldwide marketing and sales development, building of distribution network planning and execution as well managing large direct sales including initiating international tenders ,marcom, business development, initiating Clinical evaluation Studies, , Exhibitions, advertisement . Initiate, locate and lobby for mandates, operation policy’s indifferent medical environments. Managing and creating yearly budget of sales and expenses as well as Tactical plan, Clinical Marketing, Analyzing of the International market, per area, per country and per individual environment, Marketing & Sales, Customer support (Management) and logistics layout. Initiating large multicenter clinical trails. Initiating and designing an education program for distributor sales representatives and or product specialist to bring all representatives the same.

For one the largest public companies in the field of medical device manufactures (razes-razes blade business model) in Israel. " Sales trough market education and market awareness". Managing and building a commited distribution net work of 70 countries, creating and implementing the business strategy, build a constructive network in which the product line will be seen as he primary product to the distributor including bringing full commitment, willingness to investment and perform "missionary" sales. Having yearly Sales increase between 50-100%, Active managing a Clinical Application Specialist networks, as well as recruiting locating, managing Clinical Champions and administrative support. Working directly with Owners, General Managers and Sales/ marketing managers. Being an active part of Market education including lecturing at MD congresses. . Responsibility/ Programs created for the EMEA market: Initial Business plan, Marketing Strategy, managing and creating yearly budget of sales and expenses as well as Tactical plan, Clinical Marketing, Analyzing of the International market, per area, per country and per individual environment, Marketing & Sales, Customer support (Management) and logistics layout. Initiating large multicenter clinical trails. Initiating and designing a program to bring all Sales representatives and or product specialist to the same level of knowledge, through an education certification program. Build an International E-learning program from clinician's and paramedic that has currently enrolled 17,000 participants in 1 year, creating the second largest end-user account worldwide. Initiate, locate and lobby for mandates, operation policy's indifferent medical environments.

Active partner in starting and operation , a private company in the field of medical products. Operating as the marketing arm in the field of Gynecology, with a special focus in the IVF laboratory. Taking its market share by introducing innovative products into the IVF Market, focusing on a selected product portfolio including the top innovators and manufactures in the world of IVF. Responsibility: Initial Business plan, Marketing Strategy, Market analyzing, Marketing & Sales, Customer service and logistics.