Hubert Dessaint
About
Hubert Dessaint is from Paris, Île-de-France, France. Hubert is currently Directeur Général - Managing Director at PEDONE Glacier. In Hubert's previous role as a Directeur Général Délégué - Deputy Managing Director at PEDONE Glacier, Hubert worked in Vitry-sur-Seine, Île-de-France, France until Apr 2025. Prior to joining PEDONE Glacier, Hubert was a Directeur Général - Managing Director at Brand Baker : Berliner Das Original & Fresh Burritos and held the position of Directeur Général - Managing Director at Paris, Île-de-France, France. Prior to that, Hubert was a Directeur Général - Managing Director at Brand Baker - Berliner Das Original, based in Paris, Île-de-France, France from Nov 2021 to Feb 2024. Hubert started working as Président - Associé at Coffea SAS in Le Havre, Normandy, France in Nov 2021. From Jun 2017 to Oct 2021, Hubert was Président Directeur Général - Associé - CEO at Coffea SAS, based in Le Havre. Prior to that, Hubert was a Directeur Général - Managing Director chez Cofféa at Coffea SAS, based in Le Havre from Feb 2015 to May 2017. Hubert started working as Managing Director in Groupe Bertrand - Bertrand Restauration at Groupe Bertrand in Paris Area, France in Oct 2013.
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Hubert Dessaint's current jobs
P&L (5M€) and executive team management (incl. production, Operations) Business model revamp : from B to B to B to B / B to C Launch of a B to C business unit : creation of the shop concept, rolling out (3 shops within 12 months) 360° brand identity relaunch : https://www.pedone-glacier.com ; https://www.instagram.com/pedoneglacier/ https://www.tiktok.com/tag/pedone https://www.lebonbon.fr/paris/italien/pedone-gelati-boutique-parisienne/ https://www.instagram.com/reel/DMmUVkmCewD/
Hubert Dessaint's past jobs
Pedone Glacier is an Italian Ice Cream Production and Distribution Company. Founded in 1959 by Pedone Italian family our Ice Cream Products are truly qualitative thanks to crafted production & best selection of Italian ingredients https://www.pedone-glacier.com/ Pedone Glacier is part of Lov Groupe : https://lovgroup.com/
Managing the Berliner Das Original (Berliner Premium Kebab) and Fresh Burritos (Mexican cuisine) franchisees and own Restaurants business : Operations, HR & Training, Development & Technical, Marketing & communication, Procurement. 45M€ of consumers turnover, 60 restaurants in 2023
Managing the Berliner Das Original franchisees and own Restaurants business (Berliner Premium Kebab) : Operations, Training, Development, Marketing & communication. 20M€ of consumers turnover (+54% vs 2022), 20 restaurants end of 2023
Cantata Group. Presidence of the Company
Cantata Group. Presidence of Coffea SAS company (15M€), a retail french Premium company specialized in specialty coffee, tea, chocolate & gifts 40 Franchisees and Own Shops, 120 employees, +10% organic growth in 2021 vs 2019 Creation & launch of the E Shop in 2019 Full Management of the Company with the French Board Management (Operations, Production & Logistics, Finances, HR & Payroll, Marketing, E shop), Relationships with Shareholders and the Board.
Holding Salpa. Head of Coffea SAS company, specialized in the Coffee, Tea & Chocolate experience. Strategic and Operational supervision of the Company (15M€ turnover, 45 company owned stores, 25 franchises) : focus on change management and deep changes of the business model Management of the Executive Board (Operations, HR, Training, Development, Marketing, Production & Logistics, Client Service). Strategic & operational management of the sale of the Company business : prospection, negotiation and deal closure with new shareholders
Head of Franchisees and Company-owned restaurants for Au Bureau, Café Leffe, Irish Corner Strategic and Operational supervision of the Business (93 restaurants, 115M€ Turnover). Member of Executive Board, reporting to the President. Key contributions : Financial and Consumer Experience KPI's and Tools creation, 3 years plan Development Strategy, Brand Design Manual creation, Franchisee contract revamp.
Member of General Mills France & Benelux Italy Executive Team. Company awarded as Great Place To Work in 2012 and 2013. Reporting to the President 12 direct reports (total 275 people) i) Leading the Retail & Foodservice Business in France and Benelux : 75 Häagen-Dazs Shops (Franchisees and Company-Owned inc. the Champs Elysées WorldWide Flagship) and Foodservice Business (Restaurants, Home Delivery Chains, Transports, Cinemas...) ii) Leading the multi channel business of General Mills brands in Benelux and Italy (Häagen-Dazs, Old El Paso, Green Giant, Pillsbury) Direct Management of the Retail team (Operations, Trade Marketing, Development, Training, 275 people), Responsible for P&L (65M€), Spokesperson with Medias
Member of General Mills France Benelux Italy Executive Team. Reporting to the President 8 direct reports (total 250 People) Leading the 35M€ Häagen-Dazs Shops Business in France & Belgium (80 shops, inc. Champs Elysées WW Flagship) with focus on Strategy (Development, Marketing) and Operations (260 employees team, Training and Operations with Franchisees and Company Own Shops).
Annual Brand Plan Development and implementation. Brand management including Retail, Foodservice and Shops Channels. Advertising and Media Planning. Innovation Pipeline (launch of 2 new product platforms). Team Management & Development Channel Strategy new definition and implementation Project Manager Company Own Shop Champs-Elysées (biggest in the World): strategic role definition, design and zoning implementation, Marketing and PR programs launch. Working with International Shops and Marketing teams.