Ian Atkinson

I am pleased to be part of this specialist team to continue to promote the unique range of Meech solutions and to grow and collaborate with new and existing channel partners and customers. Every year Meech helps thousands of companies globally to enhance productivity, reduce rejects due to contamination, improve print and finish quality, reduce operator shocks and sparking potential – all linked to our central competence around static control, web and surface cleaning, and specialist air technology. Working through an international selection of regional offices, strategically located distributors and OEM partners, Meech provides specialist expertise to eliminate problems most commonly caused by static as well as to use static generation to selectively enhance processes. The solutions are not always obvious but the results can be dramatic. Meech products and systems are in operation in over 50 countries across a broad range of applications. Sample of industry sectors: • Lithium battery manufacturing • Converting processes - including bag-making, sheeting, coating, laminating, slitting and rewinding operations • Packaging • Printing • Coating/laminating • Plastic moulding or conveyor problems • Contact and non-contact web cleaning • 3D component cleaning • Ionised rinsing (no water) Meech product range: • Static control equipment for removal or generation of static • Dust and contamination removal from webs • Specialised solutions for cleaning in lithium battery manufacturing processes • Ionised air rinsing system for use in the beverage industry • Fast and consistent cleaning and ionisation of three-dimensional components • Ionising Air Knife for contamination removal • Energy Efficient Compressed Air and Cooling Technology https://meech.com/ https://meech.com/products https://meech.com/applications https://meech.com/contact-us

Reporting to the UK Board I have led the international and UK rental business development strategies within Bailey to serve a growing and diverse range of caravan and motorhome customers. Expanded the international foot print of the strong Bailey brand through a new professional network of importers and distributors (NZ, South Korea and Turkey). Established a network of independent direct motorhome rental partners in UK (from small start up to large national rental fleet companies). Established an annual order book of over 700 units. Due to unprecedented UK demand due to staycation focus in 2021-23 further international growth project was put on hold.

Strategic responsibility for multihead weighers business at Ishida Europe - combining product, sales and marketing leadership to deliver sustained business growth for this primary category across Europe, Middle East and Africa. Responsible for £48M+ diverse annual revenue generation - working in close partnership with regional General Managers and Ishida Board. As global market leader in multihead weighers, role demands constant evaluation of diverse market needs, detailed competitor offerings and enhancements in available technologies. My goals are to ensure we continue to push performance boundaries within our industry and always deliver a new competitive edge to our rigorous customers.

Specialist hire, sales, and application expertise: - Sykes Pumps (de-watering applications) Portable Air Conditioning Portable Chillers Portable Heating Portable Boilers Portable Ventilation Portable Dehumidification Was responsible for international business development including establishment of three new international business units from concept planning to full implementation.

Achieved over £2 million incremental sales in first seven months via new international sales and marketing channels (15 new country sales partners established). Restructured and radically improved marketing platform including: - • web site design and content • sales aids and tools • adapted marketing for new countries • new product launch plan • competitor argumentation tools • enhanced customer service tools Created benchmark dealer profile and prioritised target potential partners for growth via strategic country cluster approach. Travelled extensively to export markets (e.g. Russia, China, Middle East, France, Spain, Poland, Austria, and Switzerland). Promoted to Managing Director in final two months of assignment. Latterly focused on reorganisation of business structure and future business strategy to navigate the unprecedented downturn within the UK domestic market.

Managed two largest key account UK customers (ESSO Petroleum and TOTAL Oil) after long period of under performing service operation. Both accounts (combined) represented 40% of UK company turnover. Implemented new structured account management approach with business plan and internal tool-box to deliver sustainable recovery and growth (delivered within first 4 months). Restructured account support team to optimise customer service responses (delivered within first 4 months with management team). Defined and rolled out a detailed delivery plan for ESSO UK contract renewal in mid 2008 for multiple revenue streams.

Responsible for establishment of international framework agreements between Linde MH and major international customers. Successfully set up fifteen new customer agreements – achieving “preferred supplier” status internationally with each account. Developed a broad understanding of the Linde MH products and international services, as well as a close relationship with the Linde international network, Head Quarters and Legal departments. This role required a focus on excellent customer service delivery as the keystone to the end customer proposition.

Extensive international travel to promote sales of products manufactured in Linde, Basingstoke. Role included: Salesperson Product Training, Strategic Pricing, Commercial and Technical Support, Service Department profiling, Market Reviews, International Customer Visits, and Hosting International visitors to Linde Basingstoke. Territory responsibilities: France, Spain, Portugal, Italy, Middle East, Africa, South America.

Regional P&L management of independent retail dealers to maximise Units & Aftermarket sales achievement. Main focus - measure and improve salesmen “awareness” and improve “complete package” sales to increase spare parts and service contract sales with units in this developing economy. 40% regional parts sales growth was achieved through developing a parts potential database per branch and through the establishment of a growth incentive campaign. Successfully managed territory-wide price increases, performed dealer service profiling, retail analysis and designed and delivered tailored technical training to the service departments and fleet customers. With data collated, I successfully implemented growth and recovery plans in key territories.

Dedicated focus on improving end customer service and to generate increased spare parts and unit wholesale sales. Established improved information systems and spare parts stocking profiles for dealer network to improve speed of customer service.

Support role to regional sales managers – provided an excellent insight into international sales process.