Ian Marston
About
Ian Marston is from Birmingham, England, United Kingdom. Ian is currently Customer Experience Optimization Lead at Holland & Barrett, located in Nuneaton, England, United Kingdom.
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Responsible for embedding the Customer Experience Framework across the business, including: • Improvements to CRM configuration and tools, to deliver optimal digital customer experience • Delivery of customer journey mapped processes and knowledge, to drive efficiency improvements • Enhancements to business reporting, to provide senior leadership greater insight into key business metrics • Cross-functional support, to drive adoption of digital change initiatives, and ensure those changes are aligned to the business strategy