Ibrahim Hammoda

Reporting directly to Group Executive Leadership, I lead the Egypt business with full P&L accountability, providing executive leadership across Commercial, Operations, Supply Chain, Finance, HR, Engineering, Quality, and HSE while driving strategic growth, operational excellence, and long-term shareholder value. Key responsibilities and achievements include: * Defining and executing the business strategy to deliver sustainable growth, profitability, and shareholder value. * Leading the annual budgeting, forecasting, and strategic planning process while ensuring achievement of financial and operational targets. * Driving commercial excellence by strengthening customer relationships, expanding market presence, developing value-added products, and improving product mix. * Leading cross-functional teams to optimize manufacturing performance, productivity, quality, cost, inventory, working capital, and customer service. * Developing a high-performance culture through leadership, coaching, succession planning, talent development, and employee engagement. * Leading business transformation initiatives focused on operational efficiency, continuous improvement, digitalization, and process optimization. * Working closely with global leadership to align regional priorities with corporate strategy and support international business growth. * Building strong relationships with key customers, suppliers, and strategic partners while representing the company with external stakeholders. * Driving capital investment projects, capacity expansion, and new business opportunities to support long-term competitiveness. * Establishing a performance-driven organization through KPIs, governance, risk management, and data-driven decision-making while fostering a culture of safety, accountability, and continuous improvement.

Led the Sales & Marketing function with full accountability for commercial performance, profitability, customer service, and product development across multiple international manufacturing sites. Key achievements and responsibilities included: * Directed Sales, Marketing, Customer Service, and Product Development to maximize revenue, profitability, and long-term business value. * Directed a commercial portfolio exceeding USD 100 million, delivering approximately 50% growth in contracted business through strategic customer development and commercial execution. * Led cross-functional collaboration with Production, Planning, Logistics, and R&D to align commercial strategy with operational capabilities and achieve business objectives. * Negotiated long-term commercial agreements while driving cost optimization, working capital improvements, inventory management, and process excellence. * Built, coached, and developed high-performing commercial teams, leading 24 professionals across Sales, Customer Service, Marketing, and Product Development in three global manufacturing sites. * Developed pricing strategies, approved commercial offers, and optimized profitability through market analysis, competitive intelligence, and value-based selling. * Led demand forecasting and sales planning to maximize manufacturing capacity utilization and improve customer service. * Established regional stocking hubs and Vendor Managed Inventory (VMI) programs to enhance supply chain efficiency and customer responsiveness. * Initiated new product and application development projects, accelerating time-to-market while improving the balance between customer value, cost, and profitability. * Delivered executive business reviews covering commercial performance, budgets, market trends, competitive landscape, and growth opportunities.

Led the commercial strategy and sales operations across the assigned region, driving revenue growth, market expansion, and profitability through strategic customer engagement and channel development. Key responsibilities included: * Developed and executed regional commercial strategies aligned with corporate objectives. * Expanded market share through strategic customer acquisition and distributor development. * Strengthened pricing governance and commercial negotiations to improve profitability. * Enhanced demand planning through close collaboration with Operations and Supply Chain. * Delivered executive business reviews supporting strategic decision-making. * Built long-term relationships with key customers and channel partners across multiple international markets. This role strengthened my expertise in commercial leadership, pricing strategy, forecasting, channel management, strategic planning, and cross-functional collaboration across regional markets.

Progressed through multiple commercial leadership roles from Sales Executive to Head of Sales & Marketing, leading the organization’s sales and marketing strategy across regional markets. In this role, I was responsible for driving business growth, expanding market share, strengthening customer relationships, and delivering sustainable profitability. As a member of the senior management team, I contributed to annual business planning, budgeting, sales forecasting, and financial target setting. Key responsibilities included: * Led the Sales & Marketing function with full accountability for revenue growth and commercial performance. * Developed and executed regional sales and marketing strategies that expanded market share and delivered sustainable revenue growth. * Built and developed high-performing commercial teams while strengthening customer and distributor relationships across regional markets. * Successfully recovered key strategic accounts and rebuilt long-term customer partnerships. * Led annual budgeting, forecasting, and commercial planning as a member of the senior management team. * Worked closely with Operations, Supply Chain, and Finance to align commercial strategy with business objectives. This role provided a strong foundation in commercial leadership, strategic planning, customer relationship management, negotiation, and cross-functional business management—preparing me for broader executive leadership responsibilities.