Ikrame El Bouayadi
About
Ikrame El works in the following industries: "Internet", "Luxury Goods & Jewelry", "Management Consulting", and "Health, Wellness & Fitness". Ikrame El is currently Integrative Nutrition Health Coach at meendi. Ikrame El also works as Head of Marketing - France at Twitter, a job Ikrame El has held since Mar 2017. In Ikrame El's previous role as a Marketing Manager at Twitter, Ikrame El worked in Région de Paris, France until Feb 2017. Prior to joining Twitter, Ikrame El was a Marketing Manager at aufeminin Groupe and held the position of Marketing Manager at Région de Paris, France. Prior to that, Ikrame El was a Marketing & Strategy Senior Consultant at Capgemini Consulting, based in Paris from Jan 2010 to Nov 2013. Ikrame El started working as Strategy analyst at Kering in Région de Paris , France in Feb 2009.
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Ikrame El Bouayadi's current jobs
Graduated in July 2020 from IIN, Institute of Integrative Nutrition (New York) -Holistic approach to Wellness & Health, with knowledge in naturopathy (currently in training to become certified) -Coaching sessions and programs available in English or French (DM me or contact hellomeendi@gmail.com for more info) -Suited for: people willing to make changes in their daily lives and routines to address their health concerns, wellness or personal development goals -Specialty: "crack small habits" relevant to the person, taking into account their lifestyle, their constraints and their priorities. This can manifest in building healthier habits in the following spheres: Nutrition, plant-based diet & digestion Movement & Exercise Stress management & Mindfulness Mindset & thought patterns Work / Life balance Rest & Sleep
Passionate about educating and inspiring our audiences about the power of Twitter ! Leading marketing strategy and execution of impactful activations for the French market : -Launch of innovative and scalable initiatives: Prix #BestofTweets, Award-winning exhibition #ExpoTwitter, #Flight video experts program -Targeted activations to educate and train Twitter's B2B ecosystem in France (content, events, experiences, campaigns etc.) -Led major insights project (#TwitterTrends...) -Management of internal teams’ equipment / narratives and external educational platforms (Flight School training platform, case studies, insights blog, @TwitterMktgFR account etc.) -Mediatrained external speaker (industry panels, interviews etc.) -Manage team of 3, budget, planning & reporting, both local & international -Strong cross-functional collaboration with a wide variety of internal local, regional and global teams of which : comms, sales, insights & analytics, brand strategy, content partners, product marketing. -Member of Management Team for the French office Wellness Champion - Mental Health Allyship Program Member
Ikrame El Bouayadi's past jobs
Launch of educational programs for the French market: -Executive education and engagement program, with dedicated community of #CEOsQuiTweetent -Regional activations: #TwitterTour, #Twitter10 -Local roll-out of training platform for marketers: Flight School -Event strategy & execution: @TwitterParis office opening event, targeted events for B2B ecosystem
aufeminin Group is the leading publisher of websites for women (36M UV/month worldwide), present in 14 countries, and owner of major websites such as : aufeminin.com, marmiton.org, mylittleparis.com B2B MARKETING & COMMUNICATION - Support to sales teams to develop digital partnerships with brands and agencies (pitch, best cases…) - Management of B2B communications (corporate website, events, emailing) - Internal research (surveys, polls, studies, ad efficiency…) and monitoring of audience analytics - Management of 2 marketing analysts STRATEGIC PROJECTS & NEW BUSINESS - Business development (licensing, couponing, e-commerce…), external partners management - Member of the “strategy taskforce” in charge of strategic recommendations to the Executive board
Consulting in strategy, B2C marketing and project management, mainly related to digital topics. STRATEGY - Digital strategy for a health insurance company (social media, innovative services...) - 5-year digital strategy plan for a web portal MARKETING & LAUNCH OF NEW OFFERS - Launch of a digital mobile and quadruple play offer for a telecom operator - Launch of an online gaming activity in Italy - Market study related to an international opportunity for a leading bank - Market study on luxury & digital
- Study of market growth opportunities & assessment of country risks (Middle East, Asia, India) - Analysis of competitors' business models / portfolios - Benchmarks and competitive watch - In-depth analysis of consuming trends in retail, luxury and sporting goods markets