Imad Ibraham

Management and Administration Of food service

Worked as regional sales manager in Al Fozan Metals /Aluminum division.I was managing all activities of selling and marketing of aluminium products in eastern region. I was managing a staff contains about 50 employees. My role was to plan, lead, organize and control sales and marketing activities. This includes forecasting of sales and budgeting, leading and motivation of sales force efforts, recruiting and training of sales force, allocating budgets, measuring and controlling of sales force performance in order to achieve the goals of company. I was managing technically and administratively all branches in eastern region including Dammam, AlKhobar, Jubail, Ihsa, Khafjeh and Hafr Albaten. My basic duties also include: 1.Develops an efficient sales plan to achieve forecasted sales target set by Management for EP region. 2.Suggests efficient means for sales performance optimization with sales team. 3.Suggests any changes to the region sales strategy,policies and procedures to direct supervisor. 4.Ensures the proper implementation of the established sales policies and procedures 5.Coordinates and supervises the daily sales operations of sales force. 6.Controls the sales team performance through the comparison of targeted vs. actual productivity per brand and customer and develop sales tactics to reach set targets. 7.Motivate the Sales Representatives by coaching, advising or using other methods of motivations. 8.Reduce the amount of sales returns from market by creating better controls and staff education. 9.Responsible and accountable for Retail Showrooms/Outlets, their premises, inventory, staff and sales. 10.Processes all customer sales orders and monitors their delivery to be accurate and timely. 11.Resolves any problems occurring whilst delivery. 12.Signing and approving quotations prior to submit to the client. 13.Approving purchase order from clients through fax or emails on the system.

Assigned as a sales and marketing manager with Saudi Factory for Fire Equipment Est., that is a leader in fire fighting sector in Saudi Arabia and GCC with the following responsibilities: • Develop a business plan and sales strategy for the market to ensure attainment of company sales targets, goals, renewals, and profitability. • Lead, motivate and guide the sales force towards achieving sales projections and targets. • Prepare individual and collective action plans for effective search of sales leads and prospects and penetration of new markets. • Developing and implementing necessary marketing plans to study new markets and their dynamics towards specific services provided by Sffeco. • Provide timely and accurate competitive pricing on all completed prospect applications submitted for pricing and approval, while maintaining maximum profit margin. • Maintain accurate records of all sales activity reports submitted by the sales team. • Request weekly sales reports. • Control expenses to meet budget guidelines. • Liaise with other departments to ensure the proper workflow. • Maintain contact with all clients in the market area to ensure high levels of client satisfaction. • Coach the sales team and place incentives on new products and promotions to push a new service or product forward in the market. • Provide timely feedback to DGM regarding sales and staff performance. • Adhere to all company policies, procedures and business ethics codes and ensure their communication and implementation within the team. • Follow up on monthly/yearly target achievement of all sales force.

Assigned as a sales and marketing manager with FDC, that is leader distributor in insulation sector with the following achievements: • Increased sales revenue from JD2 million to 3.6 million ($2.85 million to 5.2 million). • Managed 5 sales engineers. • Opened new markets. • Generated new products. • Shift company to marketing orientation trend. • Established marketing public relation division. • Applied key account management (KAM). • Conducted training programs for sales force. • Improved and applied all kinds of sales and marketing activities.

Assigned as a General sales manager with Jordan Rock Wool Industries Co. LTD that is leader in insulation sector in the region with the following achievements: • Increased sales revenue from JD 0.9 million to JD 1.9 million ($1.28 million to $2.7 million), local and international. • Increased profitability from 15% to 25%. • Managed 5 sales staff plus one show room. • Opened new markets (local& International).

Assigned as a sales manager with National Marketing Company that is leader and specialized in producing and marketing thermoplastic products in Saudi Arabia with the following achievements: • Increased sales revenue from SR11million to SR19 million ($2.8 million to $5 million). • Managed 6 sales staff. • Increased profitability from 16% to 20%. • Established new show room. • Suggested new products that increased earning. • Opened new markets. • Holding practical seminars to company clients.

• Getting Valuable marketing and sales skills. • Increased sales revenue. • Increased number of customers.