Inessabelle Lee

Science brands: Cortellis Web of Science Intellectual Property & Standards brands: CompuMark Derwent MarkMonitor Techstreet - Generated sales pipeline of over US$4.4 million in SEA and regularly communicated with over 197,000 contacts in ANZ and SEA through content, digital and event marketing, and advertisement placements utilizing social media platforms, webinars, email marketing, events, reseller networks and industry associations - Hosted biweekly meetings with cross-functional partners to ensure key pipeline progression and target achievements; SLA of 2 days for MQL conversion to SAL, closed won of over US$1.7 million (FY 2019 and 2020) - Optimized campaign effectiveness which generated >570 MQLs, based on data analysis from Eloqua, Salesforce, Power BI and social media platforms - Conducted contact acquisitions aligned with company’s marketing email data privacy policy which contributed to the growth of over 38,000 new contacts in database - Strategized marketing activities and maintained consistent corporate branding across published contents, marketing collateral and regional site contents under budget plan of US$44,000 - Reviewed communication and project management apps, and social media marketing platforms for company’s operation enhancements Achievements: - Global Marketing Impact Award Winner: Aim for Greatness (Q2 2020) - APAC Value Award Winner (Jun 2020) - APAC SKO 2020 Value Champion (Jan 2020) - Global Marketing Impact Award Winner (Nov 2019) - Global Marketing Tribe Award Nominee (Aug 2019)

Smart home exhibition projects and condominium facility management/e-commerce app - Launched B2C & B2B marketing campaigns on apps, email newsletters and social media platforms and for user community events, building up the ecosystem of more than 30 management agencies, 200 partners and 50,000 app users - Planned budgets and led the end-to-end process of all digital & printed marketing materials from creation to launch - Conducted market research and analysis for entry to the Singapore Prestige Brand Award 2018 which won in the Promising Brand category - Mentored 2 executives on copywriting and digital artworks - Handled media enquiries and marketing consultancy services on smart home systems - Reviewed brand partnership agreements and PDPA notice for consent of app users Achievement: - Singapore Prestige Brand Award 2018 – Promising Brand for hiLife Interactive Pte. Ltd.

- Reported fraudulent and suspicious activities to government agencies - Implemented email and social media marketing campaigns to drive event awareness and achieved over 300 attendees for large-scale industry seminars - Hosted U.S. government delegates during events, and developing good relationships with various government and corporate representatives in SEA - Managed relations between ASEAN trading communities, regional government agencies and the U.S. government – 4 bilateral talks, 4 industry seminars and over 130 outreach sessions on export control regulations - Acted as translator for American diplomats

- Manage queue by resolving more than 50 user issues and edge cases daily with highest quality score of 4.5/5 in the team - Communicate product policies to users and global corporations - Test new features and provide useful feedback to teams - Report suspicious user accounts with terrorism and child pornography contents to legal teams

Dynamic Remarketing Ads - Reviewed English and Chinese global ads according to enforcement policies and assigned status to ads (family safe, non-family safe, and adult) with 98% accuracy - Led and trained a team of 4 content analysts, and achieved 120% productivity of weekly target and reviewed >3000 ads daily - Point of contact for team performance and feedback Achievement: - Being recognised as the Wipro Employee of the Month (February 2015) based in Google Asia Pacific Pte. Ltd.

Orthopaedic clinical research and event marketing - Organised international medical workshops with 100% participation rates and managed vendors - Localised contents of health educational booklets, presentations and research questionnaires, and oversaw the productions - Managed patient communities, research data and funds for research studies efficiently which resulted in the top ranking of the study site in Singapore for the global research project Achievements: - Maintained the local study sites as the one of the best countries under study in the Cervical Spondylotic Myelopathy, International Multicenter Study by AOSpine, the leading global academic community for innovative education and research in spine care, inspiring lifelong learning and improving patients' lives - Received career promotion - Provided accurate research data for an award-winning medical poster

- Conduct experiments, analyse data and train interns for 2 research projects - Sourcing of vendors and maintain the inventory of laboratory supplies for the international research team Achievements: - Provided accurate research data for adipose tissue and cancer stem cell research studies - Developed good working relationships with vendors